Branding for Lawyers: Personal vs. Law Firm Branding

Lawyer branding is a hot topic. Should the firm brand be king? Should the individual brand be king? Can the two brands coexist? Marketing and branding for lawyers is a hot topic these days, especially if one considers the impact on business development, personal lawyer development, conflict with billable hours, loyalty and compensation. It all depends on the perspective of the individual lawyer and/or the partners or management group within the firm. There are always competing arguments, and no clear answer to what is right or what is wrong. In this webinar, attendees will hear two conflicting arguments about how the brand can be leveraged, and what competing factors are at play that make the ultimate decision for you, the individual lawyer, so tough. 

Objectives:  

• Discover how lawyers will be affected by branding, both as they start out in their careers, and as their experience grows. 
• Determine what factors should they consider when deciding on their need for business development 
• Identify if lawyers should own their own brand or if their brand subservient to their firm’s brand. 
• Question if law firms should be intransigent in thinking that their brand should always be king. 

CLM® Application Credit: 1 hour(s) of Legal Industry/ Business Management (LI) 

(Session may not qualify for Application Credit) 

CLM® Application Credit for Functional Specialists: 1 hour(s) in the subject area of Legal Industry/ Business Management (LI) towards the additional hours required of some Functional Specialists to fulfill the CLM application. 

CLM® Recertification Credit: 1 hour(s) in the subject area of Legal Industry/ Business Management (LI) 

(Attendees and members may select only one credit option. Please select the most appropriate credit for your participation.)