50 COVID Marketing Ideas in 50 Minutes

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Recorded On: 03/18/2022


The COVID-19 pandemic continues to change how lawyers practice and market. In this fun, fascinating, and fast-paced webinar, Ross Fishman will blast through 50 of his hottest marketing and practice tips to help ALA members and their lawyers excel today, during the current phase of the pandemic. This powerful and practical session highlights his trademark insight on a wide range of today’s most important tips and topics. These include recruiting during the “Great Resignation,” drafting a persuasive LinkedIn profile, effective social media, networking from home, hot website upgrades, public relations, effective use of Zoom, better photography, upgrading your online presentations, niche and target marketing, branding and design, writing for the internet, TikTok, and thoughts about everyone’s mental health.


  • Discover how to present webinars that drive new business.
  • Identify hot tips to improving lateral hiring today.
  • Review ways to draft more effective and compelling LinkedIn profiles.
  • Discuss devastating statistics regarding the profession’s mental health and substance abuse.
  • Describe how to draft more persuasive content for an internet audience.


Level: Intermediate

$29 for members and $79 for nonmembers


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1.00 credit  |  Certificate available
1.00 credit  |  Certificate available Application pending

Ross Fishman, JD

Ross Fishman, JD, is the Chief Executive Officer of Fishman Marketing, Inc. He specializes in branding, websites and marketing training for law firms. A former litigator, marketing director and marketing partner, he has helped hundreds of firms dominate their markets. Fishman was the first inductee into the Legal Marketing Association’s Hall of Fame, and he served as LMA’s Vice President in 1998. He’s written seven books on marketing, all of which are available on Amazon. A Fellow of the College of Law Practice Management, Ross has been quoted hundreds of times from The New York Times to National Public Radio's All Things Considered.

This course is eligible for one (1) CLM credit in the following categories:

  • CLM Functional Specialist: Human Resources Management
  • CLM Recertification: Human Resources Management

HRCI: pending

SHRM: Activity 22-WU2QZ

SHRM Learning Format: Instructor-Led Activity

CLE: pending

CPE: pending