An Administrator’s Guide to Driving Business Development

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Includes a Live Web Event on 02/26/2025 at 4:30 PM (CST)

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A new year brings attorneys’ renewed focus on marketing and business development efforts for themselves and their firms. How can law firm administrators channel this enthusiasm into actionable strategies and drive real change in 2025? This webinar will help administrators break the cycle of random marketing acts by building a strategic framework for profile raising and revenue generation. The session will include best practices for a law firm’s digital presence, an easily executed model for fully leveraging the good work the firm is already doing and tips for optimizing conference sponsorships and investments throughout 2025. 

Key learning objectives:  

  • Learn best practices for attorney LinkedIn profiles and firm pages.  
  • Implement a five-step process to fully leverage firm accomplishments and thought leadership.  
  • Explore strategies for negotiating and maximizing the value of conference sponsorships.  
  • Utilize actionable checklists to help attorneys achieve the highest ROI from conference participation. 


CLM®Application Credit: 1 hour(s) of Organizational Development 

CLM® Application Credit for Functional Specialists: 1 hour(s) in the subject area of Legal Industry/ Business Management (LI) towards the additional hours required of some Functional Specialists to fulfill the CLM application. 

CLM® Recertification Credit: 1 hour(s) in the subject area of Legal Industry/ Business Management (LI) 

Jocelyn Brumbaugh

Founder

Builden Partners

Jocelyn Brumbaugh is the Founder of Builden Partners, a consulting firm providing marketing strategy for law firms. The firm’s process-driven solutions stem from her days as an in-house marketer at AmLaw 100 firms including Foley & Lardner and Baker McKenzie

Lilly McAveeney

Marketing & Business Development Manager

Builden Partners

Lilly McAveeney is a Marketing and Business Development Manager at Builden Partners, where she crafts long-term marketing plans and leads the implementation of customized strategies for Builden’s mid-sized and AmLaw clients. Before joining Builden, she was an in-house marketer at Reed Smith and Latham & Watkins.

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Live and Archive Viewing: 1.00 Human Resources credit and certificate available
Live and Archive Viewing: 1.00 Human Resources credit and certificate available The webinar introduced the three secrets of best-in-class financial performance: People, Product and Process.
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An Administrator’s Guide to Driving Business Development
02/26/2025 at 4:30 PM (CST)  |  60 minutes
02/26/2025 at 4:30 PM (CST)  |  60 minutes A new year brings attorneys’ renewed focus on marketing and business development efforts for themselves and their firms. How can law firm administrators channel this enthusiasm into actionable strategies and drive real change in 2025? This webinar will help administrators break the cycle of random marketing acts by building a strategic framework for profile raising and revenue generation. The session will include best practices for a law firm’s digital presence, an easily executed model for fully leveraging the good work the firm is already doing and tips for optimizing conference sponsorships and investments throughout 2025.
You must register to access.