Deciding on Digital: Is Social Media Marketing Right for You?

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“Is social media right for you?” is probably one of the most asked questions in business today. Join us to find out why the answer isn’t as simple as you would imagine. If you want to make a difference for your firm, get a new perspective than what you may be hearing from digital marketers. Discover more insights into the nuances of marketing in the legal environment and the importance of leadership in this space. We will review the critical components of a legal marketing plan and consider if digital marketing is indeed the “holy grail” of marketing.

Objectives:

  • Describe marketing in a legal environment.
  • Identify the critical components of a legal marketing plan.
  • Demonstrate a process for determining the role of social media in an effective marketing plan.

 

Level: Essentials

$39 for members and $99 for nonmembers

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Live and Archive Viewing: 1.00 CLM Credit Unit credit and certificate available
Live and Archive Viewing: 1.00 CLM Credit Unit credit and certificate available This session provides valuable information to any size firm where you will work through a check list of key components that should be a part of every written Business Continuity plan. That checklist can then be used to assess and revise your firm’s current plan.
You must register to access.
Deciding on Digital: Is Social Media Marketing Right for You?
08/30/2023 at 2:00 PM (CDT)  |  Recorded On: 08/30/2023  |  60 minutes
08/30/2023 at 2:00 PM (CDT)  |  Recorded On: 08/30/2023  |  60 minutes “Is social media right for you?” is probably one of the most asked questions in business today. Join us to find out why the answer isn’t as simple as you would imagine. If you want to make a difference for your firm, get a new perspective than what you may be hearing from digital marketers. Discover more insights into the nuances of marketing in the legal environment and the importance of leadership in this space. We will review the critical components of a legal marketing plan and consider if digital marketing is indeed the “holy grail” of marketing.
You must register to access.

Neville Pokroy

Mastermind Solutions

Neville Pokroy spent 16 years helping a midsize law firm in Ontario, redefine themselves, create a new marketing strategy for growth and become a Top 10 Regional Law firm. He also coached their lawyers to become business developers so that they can add value to themselves as lawyers, and to the firm as contributors to their successful growth.

LI-LEGAL INDUSTRY/BUSINESS MANAGEMENT 

CLM®Application Credit: 1 hour(s) of Organizational Development

CLM® Application Credit for Functional Specialists: 1 hour(s) in the subject area of Legal Industry/ Business Management (LI) towards the additional hours required of some Functional Specialists to fulfill the CLM application.

CLM® Recertification Credit: 1 hour(s) in the subject area of Legal Industry/ Business Management (LI)

SHRM: 1.0 PDC

HRCI: 1.0 Credit Hour(s)


*Please contact certification@alanet.org for information regarding CE credit offered for this program is applicable to the 2023, 2024, and 2025 calendar years.