Deciding on Digital: Is Social Media Marketing Right for You?

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“Is social media right for you?” is probably one of the most asked questions in business today. Join us to find out why the answer isn’t as simple as you would imagine. If you want to make a difference for your firm, get a new perspective than what you may be hearing from digital marketers. Discover more insights into the nuances of marketing in the legal environment and the importance of leadership in this space. We will review the critical components of a legal marketing plan and consider if digital marketing is indeed the “holy grail” of marketing.

Objectives:

  • Describe marketing in a legal environment.
  • Identify the critical components of a legal marketing plan.
  • Demonstrate a process for determining the role of social media in an effective marketing plan.

 

Level: Essentials

$29 for members and $79 for nonmembers

Key:

Complete
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Certificate
Live and Archive Viewing: 1.00 CLM Credit Unit credit and certificate available
Live and Archive Viewing: 1.00 CLM Credit Unit credit and certificate available This session provides valuable information to any size firm where you will work through a check list of key components that should be a part of every written Business Continuity plan. That checklist can then be used to assess and revise your firm’s current plan.
You must register to access.
Deciding on Digital: Is Social Media Marketing Right for You?
08/30/2023 at 2:00 PM (CDT)  |  Recorded On: 08/30/2023  |  60 minutes
08/30/2023 at 2:00 PM (CDT)  |  Recorded On: 08/30/2023  |  60 minutes “Is social media right for you?” is probably one of the most asked questions in business today. Join us to find out why the answer isn’t as simple as you would imagine. If you want to make a difference for your firm, get a new perspective than what you may be hearing from digital marketers. Discover more insights into the nuances of marketing in the legal environment and the importance of leadership in this space. We will review the critical components of a legal marketing plan and consider if digital marketing is indeed the “holy grail” of marketing.
You must register to access.

Neville Pokroy

Mastermind Solutions

Neville Pokroy has more than 30 years of experience in all aspects of marketing, from big business to sole proprietorships. His hands-on experience has provided him with tremendous insight into all levels of the marketing discipline and how they enable businesses to leverage marketing as a prerequisite for growth. Pokroy has worked with one of the fastest growing law firms in Canada, helping them to punch well above their weight to become a Top 10 Regional Law Firm in Ontario for the past 10 years, despite their small size.

LI-LEGAL INDUSTRY/BUSINESS MANAGEMENT 
CLM®Application Credit: 1 hour(s) of Organizational Development

CLM® Application Credit for Functional Specialists: 1 hour(s) in the subject area of Legal Industry/ Business Management (LI) towards the additional hours required of some Functional Specialists to fulfill the CLM application.

CLM® Recertification Credit: 1 hour(s) in the subject area of Legal Industry/ Business Management (LI)

SHRM: 1.0 PDC
HRCI: 1.0 Credit Hour(s)

 *Please contact certification@alanet.org for information regarding continuing education credits. CE credit offered for this program for the 2023 calendar year.