HR21: Developing an Associate-Marketing Training Program

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Recorded On: 05/04/2018

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The legal economy is growing and law firms are again focusing on training and retaining their associates. Progressive law firms want to help their associates become next-generation rainmakers, and find that associates stay longer at firms that provide professional skills training. Of course, first-year lawyers should undertake different activities than seventh-years, which makes it difficult to provide a customized education. In this presentation, we'll lay out a step-by-step, year-by-year program for how firms can turn their associates into rainmakers and give a detailed plan for the specific marketing activities associates should undertake at each stage of their career. Additionally, we'll cover how to create your own effective internal educational program. Each attendee will receive a free copy of the presenter's book, The Ultimate Law Firm Associate's Marketing Checklist. 

Objectives: 

  • Examine the decade-long arc of associate-marketing development. 
  • Identify what marketing activities associates should undertake at each stage of their career. 
  • Discover the single activity that is the greatest predictor of rainmaking success. 
  • Show how to develop your own internal training program. 

Audience: Intermediate

Other Information: 

90 Minutes  

CLM App Management Category -FS: Human Resources Management 

CPE Field of Study: Personnel/HR

Ross Fishman, JD

Ross Fishman, JD, is the Chief Executive Officer of Fishman Marketing, Inc. He specializes in branding, websites and marketing training for law firms. A former litigator, marketing director and marketing partner, he has helped hundreds of firms dominate their markets. Fishman was the first inductee into the Legal Marketing Association’s Hall of Fame, and he served as LMA’s Vice President in 1998. He’s written seven books on marketing, all of which are available on Amazon. A Fellow of the College of Law Practice Management, Ross has been quoted hundreds of times from The New York Times to National Public Radio's All Things Considered.

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