Introduction to Foundational SEO: Improve Your Ability to Get Found Online

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Recorded On: 03/07/2023

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Join this webinar to learn some of the basics of search engine optimization (SEO) to help your law firm’s website get found online. We’ll review the basics of Google Analytics and discover which metrics to track and determine how to understand the insights they provide. Also, you’ll find ways to optimize your current website materials (and how to know what new content to create) to show up more effectively in searches.

Objectives

  • Demonstrate a higher level of understanding of Google Analytics and the data it provides.
  • Identify the main elements on your site to optimize to improve your search engine performance.
  • Develop a Google Business Profile and discover why you need it and how to make the most of it for local search ranking.

Level: Essentials

$29 for members and $79 for nonmembers

Key:

Complete
Failed
Available
Locked
Certificate
1.00 CLM Credit Unit credit  |  Certificate available
1.00 CLM Credit Unit credit  |  Certificate available
Introduction to Foundational SEO: Improve Your Ability to Get Found Online
Select the "View On-Demand Recording" button to begin.  |  60 minutes
Select the "View On-Demand Recording" button to begin.  |  60 minutes Join this webinar to learn some of the basics of search engine optimization (SEO) to help your law firm’s website get found online. We’ll review the basics of Google Analytics and discover which metrics to track and determine how to understand the insights they provide. Also, you’ll find ways to optimize your current website materials (and how to know what new content to create) to show up more effectively in searches.

Stu Swineford

Co-Founder

Relish Studios

Stu Swineford is the Co-Founder of Relish Studio. He started his marketing career as a copywriter and ad man and later evolved into a designer. Swineford has performed virtually every role in the digital marketing production lifecycle ― from strategy and concepting, to design and development, to QA/QC and everything in between. He focuses on purposeful, conversion-focused digital marketing strategy and execution.

This course is eligible for one (1) CLM credit in the following categories:

CLM
CLM®Application Credit: 1 hour(s) of  Information Technology 

CLM® Application Credit for Functional Specialists: 1 hour(s) in the subject area of Operations Management  (OM) towards the additional hours required of some Functional Specialists to fulfill the CLM application. 

CLM® Recertification Credit: 1hour(s) in the subject area of Operations Management  (OM) 

SHRM: 23-2GMZK 

HRCI: 621208