Keys to Crafting Concise Content

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Let’s be honest: Isn’t most legal lingo boring? You know, “The party of the first part doth comprehend...”. Now it’s true that legal documents and information must be concise, but does that have to mean dull?

Not necessarily. There are ways to make any law office’s materials — articles, newsletters, case studies, web content and much more — far more interesting, while still meeting legal requirements. See some before and after examples of content creation and learn more about what to institute at your firm to generate “factual but fascinating” materials.

Objectives:      

·       Define your role within the legal content creation process.

·       Describe the importance of tailoring legal content to suit the needs and expectations of different audiences.

·       Demonstrate how to conduct a review and approval procedure for legal content.

·       Apply the knowledge of approval processes to ensure compliance with internal quality standards.

·       Develop strategies to make legal materials more interesting while meeting legal requirements.

·       Recognize how to combine various techniques and insights to create compelling legal content that remains legally sound.

 

Level: Essentials

$39 for members and $99 for nonmembers

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Live and Archive Viewing: 1.00 CLM Credit Unit credit and certificate available
Live and Archive Viewing: 1.00 CLM Credit Unit credit and certificate available This session provides valuable information to any size firm where you will work through a check list of key components that should be a part of every written Business Continuity plan. That checklist can then be used to assess and revise your firm’s current plan.
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Keys to Crafting Concise Content
12/13/2023 at 2:00 PM (CST)  |  Recorded On: 12/13/2023  |  50 minutes
12/13/2023 at 2:00 PM (CST)  |  Recorded On: 12/13/2023  |  50 minutes Let’s be honest: Isn’t most legal lingo boring? You know, “The party of the first part doth comprehend...”. Now it’s true that legal documents and information must be concise, but does that have to mean dull? Not necessarily. There are ways to make any law office’s materials — articles, newsletters, case studies, web content and much more — far more interesting, while still meeting legal requirements. See some before and after examples of content creation and learn more about what to institute at your firm to generate “factual but fascinating” materials.
You must register to access.

Wendy Meyeroff

Founder and President

WM Communications

Wendy J. Meyeroff, Founder and President of WM Communications, has been a creator of print and online materials for both business (B2B) and consumer (B2C) audiences and the presenter of in-person classes and webinars for almost 30 years. Besides writing for ALA’s Legal Management magazine, her collaborations — especially in health, tech and the ever-exploding senior market — include CBS, Sears, Merck, the NIH, Apple, Senior Wire News and Erickson Living. She is also creator of the short e-book on web design and content: Web 1.0.

CLM® Application Credit: 1 hour(s) of Writing Skills

CLM® Application Credit for Functional Specialists: N/A

CLM® Recertification Credit: 1 hour(s) in the subject area of Communications & Organizational Management (CM)

SHRM: 1.0 PDC

HRCI: Pending

 

*Please contact certification@alanet.org for information regarding continuing education credits. CE credit offered for this program is applicable to the 2023, 2024, and 2025 calendar years.