LinkedIn for Legal Administrators and Law Firms: Optimizing Your Profile to Drive New Business

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LinkedIn is the essential networking platform for lawyers and professionals, but many question its value and importance to their practice. This program will discuss the pros and cons of using LinkedIn, detail how to get the most value with the least effort, and use actual examples to show how to create a powerful and persuasive profile that advances your professional goals and helps generate business.

Objectives:

  • Identify your unique story and differentiators.
  • Conceive a powerful LinkedIn page that positions you to generate business.
  • Draft a compelling biography for yourself your lawyers.
  • Make your profile more effective, top to bottom.
  • Use LinkedIn to effortlessly stay in touch with hundreds of individual connections.

Level: Essentials

$29 for members and $79 for nonmembers

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LinkedIn for Legal Administrators and Law Firms: Optimizing Your Profile to Drive New Business
Select the "View On-Demand Recording" button to begin.  |  60 minutes
Select the "View On-Demand Recording" button to begin.  |  60 minutes LinkedIn is the essential networking platform for lawyers and professionals, but many question its value and importance to their practice. This program will discuss the pros and cons of using LinkedIn, detail how to get the most value with the least effort, and use actual examples to show how to create a powerful and persuasive profile that advances your professional goals and helps generate business.
Certificate
1.00 CLM Credit Unit credit  |  Certificate available
1.00 CLM Credit Unit credit  |  Certificate available

Ross Fishman, JD

Ross Fishman, JD, is the Chief Executive Officer of Fishman Marketing, Inc. He specializes in branding, websites and marketing training for law firms. A former litigator, marketing director and marketing partner, he has helped hundreds of firms dominate their markets. Fishman was the first inductee into the Legal Marketing Association’s Hall of Fame, and he served as LMA’s Vice President in 1998. He’s written seven books on marketing, all of which are available on Amazon. A Fellow of the College of Law Practice Management, Ross has been quoted hundreds of times from The New York Times to National Public Radio's All Things Considered.

This course is eligible for one (1) CLM credit in the following categories

CLM Credits:

CLM®Application Credit: 1 hour(s) of Organizational Development  

CLM® Application Credit for Functional Specialists: 1 hour(s) in the subject area of  Legal Industry/ Business Management (LI) towards the additional hours required of some Functional Specialists to fulfill the CLM application. 

CLM® Recertification Credit: 1 hour(s) in the subject area of Legal Industry/ Business Management (LI) 

 SHRM Code: 23-KW6ZR

HRCI Activity Code: 615481