Top-performing companies understand that client feedback is a powerful predictor of client retention, loyalty, and future growth — and law firms are no exception. Yet while many law firms recognize the importance of client feedback, few successfully implement or sustain formal programs. In today's market, where client expectations are rapidly evolving and clients are increasingly savvy about the delivery and value of legal services, firms that listen and respond effectively can gain a serious competitive advantage.
This webinar will offer a practical, repeatable framework for launching and maintaining a successful client feedback program. It will also demonstrate how to leverage the insights gathered to strengthen client relationships, improve service delivery, drive new business opportunities, and ultimately grow firm revenue — all informed by over 30 years of real-world experience conducting client feedback meetings.
Learning Objectives:
- Learn how to communicate the importance of client feedback.
- Discover how to implement a practical, repeatable client feedback framework.
- Identify how to leverage feedback to strengthen relationships and drive revenue.
This webinar is $39 for ALA members and $99 for the public.
Maggie Watkins
Consultant
Maggie T Watkins Consulting
Maggie T. Watkins has served as Chief Marketing Officer for four Am Law 200 law firms, CMO of a global publicly traded expert services and consulting firm, and President and Chief Executive Officer of an international law firm association. With over 25 years of experience in supporting revenue generation for professional services firms, Watkins is highly regarded as a thought leader whose strategic and innovative approaches deliver outstanding financial results. She recently launched her own business development and marketing consultancy, Maggie T. Watkins Consulting, where she helps professional services firms create the skills and systems needed to realize more of their growth potential.
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Listening to Win: How Client Feedback Drives Relationships and Revenue
07/23/2025 at 2:00 PM (CDT) | 60 minutes
07/23/2025 at 2:00 PM (CDT) | 60 minutes
Top-performing companies understand that client feedback is a powerful predictor of client retention, loyalty, and future growth — and law firms are no exception. Yet while many law firms recognize the importance of client feedback, few successfully implement or sustain formal programs. In today's market, where client expectations are rapidly evolving and clients are increasingly savvy about the delivery and value of legal services, firms that listen and respond effectively can gain a serious competitive advantage.
This webinar will offer a practical, repeatable framework for launching and maintaining a successful client feedback program. It will also demonstrate how to leverage the insights gathered to strengthen client relationships, improve service delivery, drive new business opportunities, and ultimately grow firm revenue — all informed by over 30 years of real-world experience conducting client feedback meetings.
Certificate
Live and Archive Viewing: 1.00 CLM® Application Credit: 1 hour(s) of Organizational Development CLM® Education Credit for Functional Specialists: 1 hour(s) in the subject area of Legal Industry/ Business Management towards the additional hours required of some Functional Specialists credit and certificate available
Live and Archive Viewing: 1.00 CLM® Application Credit: 1 hour(s) of Organizational Development CLM® Education Credit for Functional Specialists: 1 hour(s) in the subject area of Legal Industry/ Business Management towards the additional hours required of some Functional Specialists credit and certificate available
CE credit for CLM. Please email certification@alanet.org for SHRM or HRCI credit codes.
