Using LinkedIn in 2022 and Beyond to Build Your Brand, Network and Business

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The pandemic has made LinkedIn an even more critical resource for law firms to reinforce their brands and develop new business as participation jumped by one-third to 800 million users over the past two years. Find out how to magnify LinkedIn to enable your firms and lawyers to become more discoverable to help bring in business leads, engage with current clients and prospects and make your brand pop out. In this virtual program, veteran legal marketer and Social Media Butterfly blogger Stefanie Marrone will share her experiences and insights on how to maximize your firm’s LinkedIn platform to generate new business and develop content strategies as well as how to best use LinkedIn’s latest features such as LinkedIn Live, Creator Mode and Cover Story.


Objectives:

  • How to maximize LinkedIn's newest features (LinkedIn Live, Creator Mode, Cover Story, Featured Section).
    How to generate new business using LinkedIn, including how to compel those who don't believe LinkedIn has merit to start using it.
  •  How to develop content strategies that support business development and talent management goals.

Level: Intermediate

$29 for members and $79 for nonmembers

Key:

Complete
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Using LinkedIn in 2022 and Beyond to Build Your Brand, Network and Business
05/18/2022 at 2:00 PM (CDT)   |  60 minutes
05/18/2022 at 2:00 PM (CDT)   |  60 minutes The pandemic has made LinkedIn an even more critical resource for law firms to reinforce their brands and develop new business as participation jumped by one-third to 800 million users over the past two years. Find out how to magnify LinkedIn to enable your firms and lawyers to become more discoverable to help bring in business leads, engage with current clients and prospects and make your brand pop out. In this virtual program, veteran legal marketer and Social Media Butterfly blogger Stefanie Marrone will share her experiences and insights on how to maximize your firm’s LinkedIn platform to generate new business and develop content strategies as well as how to best use LinkedIn’s latest features such as LinkedIn Live, Creator Mode and Cover Story.
Credit
1.00 credit  |  Certificate available
1.00 credit  |  Certificate available Application pending

Stefanie Marrone

Social Media, Marketing and Business Development Strategist

Stefanie Marrone Consulting

Stefanie Marrone helps law firms of all sizes, professional service firms, B2B companies, professional associations and individuals build their brands and books of business through creative revenue generating strategies in content marketing, social media and business and client development.

She also serves as an outsourced chief marketing officer for law firms and companies in the legal industry. Over her 20-year legal marketing career, Stefanie has worked at and with a broad range of big law, mid-size and small firms, including Sullivan & Cromwell, Paul Weiss, Proskauer, Morrison & Foerster and Mayer Brown, developing successful revenue generating, business development, internal and external communications strategies, social media and multichannel content marketing campaigns for practices, industries and individual lawyers. Many companies are just scratching the surface on content marketing and social media, and Stefanie helps them do it better, see real ROI on their efforts and bring in business. In addition to her blog - The Social Media Butterfly – Stefanie is a published author (Law360, the New York Law Journal, the Mid-Market Report, American Lawyer, Attorney at Law, JD Supra) and frequent public speaker and lecturer (the New York City Bar, the Legal Marketing Association, Ark Group, Association of Legal Administrators, Fordham University School of Law, Women Owned Law, Columbia University and American University Washington College of Law).

This course is eligible for one (1) CLM credit in the following categories:

  • CLM Functional Specialist: Legal Industry/Business Management
  • CLM Recertification: Legal Industry/Business Management

HRCI: pending

SHRM: Activity 22-39QMT

SHRM Learning Format: Instructor-Led Activity

CLE: pending

CPE: pending