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Contains 2 Component(s), Includes Credits Includes a Live Web Event on 02/26/2025 at 4:30 PM (CST)
A new year brings attorneys’ renewed focus on marketing and business development efforts for themselves and their firms. How can law firm administrators channel this enthusiasm into actionable strategies and drive real change in 2025? This webinar will help administrators break the cycle of random marketing acts by building a strategic framework for profile raising and revenue generation. The session will include best practices for a law firm’s digital presence, an easily executed model for fully leveraging the good work the firm is already doing and tips for optimizing conference sponsorships and investments throughout 2025.
A new year brings attorneys’ renewed focus on marketing and business development efforts for themselves and their firms. How can law firm administrators channel this enthusiasm into actionable strategies and drive real change in 2025? This webinar will help administrators break the cycle of random marketing acts by building a strategic framework for profile raising and revenue generation. The session will include best practices for a law firm’s digital presence, an easily executed model for fully leveraging the good work the firm is already doing and tips for optimizing conference sponsorships and investments throughout 2025.
Key learning objectives:
- Learn best practices for attorney LinkedIn profiles and firm pages.
- Implement a five-step process to fully leverage firm accomplishments and thought leadership.
- Explore strategies for negotiating and maximizing the value of conference sponsorships.
- Utilize actionable checklists to help attorneys achieve the highest ROI from conference participation.
CLM®Application Credit: 1 hour(s) of Organizational Development
CLM® Application Credit for Functional Specialists: 1 hour(s) in the subject area of Legal Industry/ Business Management (LI) towards the additional hours required of some Functional Specialists to fulfill the CLM application.
CLM® Recertification Credit: 1 hour(s) in the subject area of Legal Industry/ Business Management (LI)
Jocelyn Brumbaugh
Founder
Builden Partners
Jocelyn Brumbaugh is the Founder of Builden Partners, a consulting firm providing marketing strategy for law firms. The firm’s process-driven solutions stem from her days as an in-house marketer at AmLaw 100 firms including Foley & Lardner and Baker McKenzie
Lilly McAveeney
Marketing & Business Development Manager
Builden Partners
Lilly McAveeney is a Marketing and Business Development Manager at Builden Partners, where she crafts long-term marketing plans and leads the implementation of customized strategies for Builden’s mid-sized and AmLaw clients. Before joining Builden, she was an in-house marketer at Reed Smith and Latham & Watkins.
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Contains 2 Component(s), Includes Credits Includes a Live Web Event on 01/22/2025 at 2:00 PM (CST)
Legal administrators have a unique opportunity to influence their firm’s growth and success by guiding individual attorneys to become more intentional and collaborative in growing their practices. This webinar takes a bottom-up approach to business development, empowering legal administrative leaders to act as motivators, mentors and strategic guides. Learn how to foster attorney engagement, enhance retention and create greater success and fulfillment for attorneys – all while adding value to the firm and its clients. We’ll explore how to leverage coaching moments to guide attorneys at pivotal career stages, including rising associates and new partners.
Legal administrators have a unique opportunity to influence their firm’s growth and success by guiding individual attorneys to become more intentional and collaborative in growing their practices. This webinar takes a bottom-up approach to business development, empowering legal administrative leaders to act as motivators, mentors and strategic guides. Learn how to foster attorney engagement, enhance retention and create greater success and fulfillment for attorneys – all while adding value to the firm and its clients. We’ll explore how to leverage coaching moments to guide attorneys at pivotal career stages, including rising associates and new partners.
Key Points:
- Describe the contrast between “doing the work” and “winning the work,” and provide practical steps to guide attorneys.
- Understand common obstacles like procrastination and perceived lack of time, with techniques to overcome them.
- Introduce methods for nurturing impactful relationships — internally and externally.
- Examine a phased coaching approach from motivation to practical application.
CLM®Application Credit: 1 hour(s) of Organizational Devlopment
CLM® Application Credit for Functional Specialists: 1 hour(s) in the subject area of Human Resources Management (HR) towards the additional hours required of some Functional Specialists to fulfill the CLM application.
CLM® Recertification Credit: 1 hour(s) in the subject area of Human Resources Management (HR)
Clinton P. Gary
Chief Growth Officer
Gardner & Co.
Clinton Gary, a newly elected Fellow of the College of Law Practice Management, is the Chief Executive Officer of CREDO Consulting and a collaborative growth expert dedicated to helping law firms grow strategically and collaborate effectively. A former Chief Marketing and Business Development Officer for multiple law firms — including one recognized on The NLJ’s Midsize Hot List — Clinton partners with firm leaders and coaches lawyers to refine strategies and implement proven business development methodologies.
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Contains 2 Component(s), Includes Credits Includes a Live Web Event on 01/08/2025 at 2:00 PM (CST)
As the legal landscape continues to evolve, firms that invest in transformative training programs for their teams see lasting benefits in productivity, engagement and retention. This session will guide law firm administrators in designing a 2025 training program that empowers both attorneys and support staff. You’ll learn practical methods to assess your firm’s unique needs, craft a forward-thinking curriculum and foster a culture of growth and innovation. By the end of this session, you’ll have a roadmap for creating a training program that strengthens individual skills and drives firmwide transformation.
As the legal landscape continues to evolve, firms that invest in transformative training programs for their teams see lasting benefits in productivity, engagement and retention. This session will guide law firm administrators in designing a 2025 training program that empowers both attorneys and support staff. You’ll learn practical methods to assess your firm’s unique needs, craft a forward-thinking curriculum and foster a culture of growth and innovation. By the end of this session, you’ll have a roadmap for creating a training program that strengthens individual skills and drives firmwide transformation.
Objectives
- Assess current skills gaps and growth opportunities within the firm to design a transformative training program that meets the needs of both legal and support staff.
- Create a forward-thinking curriculum that fosters continuous development, adaptability and innovation in alignment with firm goals.
- Establish measurable objectives and benchmarks to track progress, assess impact and drive ongoing improvement in individual and team performance.
- Implement inclusive and engaging training strategies that cater to diverse learning styles and encourage active participation across the firm.
- Evaluate the effectiveness of the training program through data-driven insights and feedback loops to ensure lasting impact and alignment with evolving firm needs.
CLM®Application Credit: 1 hour(s) of Organizational Devlopment
CLM® Application Credit for Functional Specialists: 1 hour(s) in the subject area of Human Resources Management (HR) towards the additional hours required of some Functional Specialists to fulfill the CLM application.
CLM® Recertification Credit: 1 hour(s) in the subject area of Human Resources Management (HR)
Danielle DavisRoe
Senior Consultant
Affinity Consulting Group
Danielle DavisRoe is a Senior Consultant for Affinity Consulting Group. Prior to coming to Affinity, DavisRoe practiced law at a boutique firm in central Ohio. She speaks for bar associations and ALA chapters around the country on ethics, firm management and technology. DavisRoe primarily focuses on providing legal professionals with hands-on training in Microsoft Office and PDF applications. She is the co-author of Affinity’s Microsoft Office and PDF software for legal professional manuals, as well as countless articles and blogs.
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Contains 2 Component(s), Includes Credits
In our fast-paced world of instant communication, you get one chance to make your message count. Getting lawyers (and busy colleagues) to pay attention and respond can feel like a monumental task — but it doesn’t have to be. Join us for a powerful session designed to help you reshape how lawyers, colleagues, clients and supervisors see you: as a leader whose communications are top priority. Discover proven techniques to boost your authority and make people sit up, take notice and act. Whether you're at the top of the org chart or just getting started, this webinar will empower you to make an impact.
In our fast-paced world of instant communication, you get one chance to make your message count. Getting lawyers (and busy colleagues) to pay attention and respond can feel like a monumental task — but it doesn’t have to be. Join us for a powerful session designed to help you reshape how lawyers, colleagues, clients and supervisors see you: as a leader whose communications are top priority. Discover proven techniques to boost your authority and make people sit up, take notice and act. Whether you're at the top of the org chart or just getting started, this webinar will empower you to make an impact.
Objectives:
- Learn a new approach to email writing that ensures timely, effective responses.
- Understand techniques to establish yourself as a strong, influential leader.
- Unlock proven methods to boost email open rates and engagement.
CLM® Application Credit: - Application Management Category: 1 hour(s) of Writing Skills
CLM® Recertification Credit: 1 hour(s) in the subject area of Communications & Organizational Management (CM)
Chere Estrin
CEO
Estrin Legal Staffing
Chere Estrin, CEO, of Estrin Legal Staffing and President of the Organization of Legal Professionals, is a prominent thought leader, speaker and author in the legal industry. She has been featured in leading media outlets such as CBS News, The Wall Street Journal, ALM, Fortune Magazine and Forbes.com. Named “One of the Top Women Leaders in Los Angeles,” she has authored various books on legal careers and hundreds of articles. Her expertise has further been showcased in prestigious publications, including the Los Angeles Times, Chicago Tribune, Newsweek, Entrepreneur and ALA's Legal Management.
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Contains 2 Component(s), Includes Credits
Traditional succession planning gets far too reduced to the basics — for example, Attorney Z will replace Partner X in their role as Practice Leader upon their retirement. Besides being static and inflexible, it fails to take into account the needs of the next generation of lawyers and clients. When succession plans are too focused on roles, they miss the key functions of the law firm that attorneys and clients need to be successful. Ditch the outdated succession plan in the drawer and instead operate from curiosity with your colleagues to imagine the law firm of the future.
Description: Traditional succession planning gets far too reduced to the basics — for example, Attorney Z will replace Partner X in their role as Practice Leader upon their retirement. Besides being static and inflexible, it fails to take into account the needs of the next generation of lawyers and clients. When succession plans are too focused on roles, they miss the key functions of the law firm that attorneys and clients need to be successful. Ditch the outdated succession plan in the drawer and instead operate from curiosity with your colleagues to imagine the law firm of the future.
Objectives:
- Understand the false assumptions behind traditional succession planning and two critical ways it fails.
- Learn the mindset needed to approach the succession process.
- Utilize key questions to better plan for the future of the firm.
- Build the planning process into your firm's existing meetings, spaces and opportunities.
CLM®Application Credit: 1 hour(s) of Organizational Development
CLM® Application Credit for Functional Specialists: 1 hour(s) in the subject area of Human Resources Management (HR) towards the additional hours required of some Functional Specialists to fulfill the CLM application.
CLM® Recertification Credit: 1 hour(s) in the subject area of Human Resources Management (HR)
Laura Hartnett, Esq
Law By Design
Laura Hartnett is the founder of and legal consultant at Law By Design. She has over 15 years of experience as a management consultant, litigation attorney for national and international law firms, and in-house counsel for a Fortune 100 company. Today, she teaches lawyers how to redesign their practice of law from a human-centered approach, one that works better for both lawyers and clients. She is also a yoga addict, karaoke enthusiast, and proud mom of two creative girls.
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Contains 2 Component(s)
In today’s competitive landscape, knowing your clients isn’t just beneficial — it’s essential for strategic growth. Join us to discover how to utilize firm analytics to pinpoint new revenue opportunities and enhance client retention. This webinar will empower you to make data-driven decisions that optimize your client base and strengthen key relationships.
In today’s competitive landscape, knowing your clients isn’t just beneficial—it’s essential for strategic growth. Join us to discover how to utilize firm analytics to pinpoint new revenue opportunities and enhance client retention. This webinar will empower you to make data-driven decisions that optimize your client base and strengthen key relationships.
Objectives:
- Identify Your Most Promising Clients: Discover strategies for targeting the right clients who align with your growth objectives.
- Maximize Client Feedback: Learn to interpret client insights effectively, highlighting what clients value most in your firm’s services.
- Pinpoint At-Risk Clients: Use analytics to spot warning signs and proactively engage clients, reducing turnover.
- Adopt Best Practices for Client Management: Equip yourself with practical tools for retaining and managing your most valuable client relationships.
CLM®Application Credit: 1 hour(s) of Organizational Development
CLM® Application Credit for Functional Specialists: 1 hour(s) in the subject area of Legal Industry/ Business Management (LI) towards the additional hours required of some Functional Specialists to fulfill the CLM application.
CLM® Recertification Credit: 1 hour(s) in the subject area of Legal Industry/ Business Management (LI)
Maggie Watkins
Consultant
Maggie T Watkins Consulting
Maggie T. Watkins has decades of professional services experience. She served as Chief Marketing Officer (CMO)/Chief Marketing and Business Development Officer at four Am Law 200 law firms and one regional accounting firm, was CMO of a global publicly traded expert services and consulting firm and president and Chief Executive Officer of an international law firm association. Most recently, she was a marketing and business development leader at an Am Law 100 law firm. Watkins is a past chair of the International Legal Marketing Association (LMA) and the National Association of Accounting Marketing (AAM). She regularly speaks at industry conferences and seminarsBo Yancey
Consultant
B-Y Global
Bo Yancey is the Founder and Principal Consultant of B-Y Global, which provides services to law firms and other professional services businesses. Prior to starting B-Y Global, Yancey held leadership positions in several businesses focused on law firm performance. While there, he developed and implemented profit and pricing models, advised firms on KPI's and analytics strategies, and helped them identify and capitalize on opportunities through data-driven decision making. Yancey's expertise lies in profitability modeling, compensation model design
,and pricing and rate setting strategies.-
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Contains 2 Component(s), Includes Credits
This hands-on webinar will explore practical tips and tricks in Microsoft Office that can instantly transform how you get work done. Through live demonstrations in Outlook, Word and Excel, you’ll discover features and techniques you can implement immediately.
In this hands-on webinar, we’ll explore practical tips and tricks in Microsoft Office that can instantly transform how you get work done. Through live demonstrations in Outlook, Word and Excel, you’ll discover features and techniques you can implement immediately. Not only will these strategies streamline your workflow, but they’ll also provide you with the knowledge and tools to help others in your firm work more efficiently. We’ll also look at some exciting upcoming features, including the new Outlook and Microsoft Copilot, so you can stay ahead of the curve.
Objectives:
· Implement time-saving features in Outlook, Word and Excel to enhance personal efficiency and productivity
· Learn how to use advanced Office features to manage emails and documents more effectively.
· Gain insight into upcoming tools like the new Outlook and Microsoft Copilot and how they may impact law firm operations.
CLM®Application Credit: 1 hour(s) of Information Technology
CLM® Application Credit for Functional Specialists: 1 hour(s) in the subject area of Operations Management (OM) towards the additional hours required of some Functional Specialists to fulfill the CLM application.
CLM® Recertification Credit: 1 hour(s) in the subject area of Operations Management (OM)
Danielle DavisRoe
Senior Consultant
Affinity Consulting Group
Danielle DavisRoe is a Senior Consultant for Affinity Consulting Group. Prior to coming to Affinity, DavisRoe practiced law at a boutique firm in central Ohio. She speaks for bar associations and ALA chapters around the country on ethics, firm management and technology. DavisRoe primarily focuses on providing legal professionals with hands-on training in Microsoft Office and PDF applications. She is the co-author of Affinity’s Microsoft Office and PDF software for legal professional manuals, as well as countless articles and blogs.
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Contains 2 Component(s)
Join us for a transformative webinar designed to empower you in maximizing your team’s potential. You’ll learn a systematic approach to enhancing individual relationships with each employee by understanding their motivations and effectively communicating your expectations in impactful ways. Equip yourself with the tools to foster a more engaged and productive work environment.
Join us for a transformative webinar designed to empower you in maximizing your team’s potential. You’ll learn a systematic approach to enhancing individual relationships with each employee by understanding their motivations and effectively communicating your expectations in impactful ways. Equip yourself with the tools to foster a more engaged and productive work environment.
Objectives:
· Discover what it means to earn the right to lead.
· Identify one strategy to improve employee engagement.
· Recognize how to set clear expectations and manage performance
CLM® Application Credit: - Application Management Category: 1 hour(s) of Communication Skills
CLM® Application Credit for Functional Specialists: 1 hour(s) in the subject area of Human Resources Management (HR) towards the additional hours required of some Functional Specialists to fulfill the CLM application.
CLM® Recertification Credit: 1 hour(s) in the subject area of Communications & Organizational Management (CM)
Krystal Champlin-Gerage
Consultant and Business Adviser
RJH Consulting
Krystal Champlin-Gerage is the Chief Executive Officer, Consultant and Business Advisor with RJH Consulting and Maverick Coaching Solutions. In her roles, she brings over a decade of experience and expertise to law firms and small businesses across the nation. When working with clients, she empowers them to develop a growth mindset that enables them to take control of their professional careers. Her methodology leads clients to build profitable and sustainable businesses based on their core values and definition of success.
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Contains 2 Component(s)
For many consumers and businesses, client reviews are an important consideration when hiring a lawyer. In fact, according to Clio's annual trends report, client reviews held the highest statistical value for all attributes associated with hiring an attorney. Firms of all sizes need to be familiar with how reviews work and the impact they can have on your firm.
For many consumers and businesses, client reviews are an important consideration when hiring a lawyer. In fact, according to Clio's annual trends report, client reviews held the highest statistical value for all attributes associated with hiring an attorney. Firms of all sizes need to be familiar with how reviews work and the impact they can have on your firm.
Objectives:
- Recognize why having reviews is important for today’s modern client.
- Identify how reviews can lower your marketing spend.
- Discover how to implement a review solicitation program for your firm.
- Understand how to respond to a poor review.
CLM®Application Credit: 1 hour(s) of Organizational Development
CLM® Application Credit for Functional Specialists: 1 hour(s) in the subject area of Legal Industry/ Business Management (LI) towards the additional hours required of some Functional Specialists to fulfill the CLM application.
CLM® Recertification Credit: 1 hour(s) in the subject area of Legal Industry/ Business Management (LI)
Allen Rodriguez
President
Singular Law
Allen Rodriguez is President of Singular Law. He’s been a legal product development strategist who has been serving the legal industry for over 20 years. Rodriguez has built a reputation for creating innovative legal services products, as well as developing highly effective law firm business and marketing strategies. Rodriguez regularly speaks on legal marketing, legal services product development and future of law issues. He has provided consulting and marketing services for companies such as McKinsey & Co., Coleman Research Group, LexisNexis and Littler.
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Contains 2 Component(s), Includes Credits
Today’s lawyers don’t have the skills or support they need to practice efficiently and effectively. They struggle just to keep up, leaving no space to enjoy their practice, find fulfillment in their work, focus on their growth and development or enjoy life outside of practicing law. They are overwhelmed, unhappy and leaving firm practice. However, lawyers can learn the crucial missing skills needed to take back control of their time and priorities so they can succeed in practice without burning out.
Today’s lawyers don’t have the skills or support they need to practice efficiently and effectively. They struggle just to keep up, leaving no space to enjoy their practice, find fulfillment in their work, focus on their growth and development or enjoy life outside of practicing law. They are overwhelmed, unhappy and leaving firm practice. However, lawyers can learn the crucial missing skills needed to take back control of their time and priorities so they can succeed in practice without burning out. Law firms and their leaders who proactively support their lawyers in building these skills are well-positioned to stand out, leading the industry in well-being efforts’ associate retention, recruitment, support and development. It also creates sustainable change to the burnout-inducing culture of the legal profession.
Objectives:
• Discover why it’s so hard for lawyers to get clear on their priorities and manage their time well.
• Summarize the four steps for lawyers to take back control of their time and priorities to reduce their burnout in a sustainable way.
• Plan how to support the lawyers in your firm.
• Examine why law firm efforts to support well-being, reduce burnout and increase lawyer retention usually fall flat.
• Recognize the benefits for law firms who invest in developing unfrazzled lawyers.CLM®Application Credit: 1 hour(s) of Self-Management Skills
CLM® Application Credit for Functional Specialists: 1 hour(s) in the subject area of Human Resources Management (HR) towards the additional hours required of some Functional Specialists to fulfill the CLM application.
CLM® Recertification Credit: 1 hour(s) in the subject area of Human Resources Management (HR)
SHRM: 24-RHV2J
HCRI: 677426
*Please contact certification@alanet.org for information regarding continuing education credits. CE credit offered for this program is applicable for three years following the live session.
Kate Ahern, JD, LLM
Unfrazzled Lawyer Strategist, Time Management Mentor
Unfrazzled, LLC
Kate Ahern, JD, LLM, of Unfrazzled, LLC guides lawyers on time management and priorities management skills to avoid burnout and support lawyer well-being through her Unfrazzled University program, law firm workshops, and articles. She’s also a former law professor, AmLaw200 attorney, and transactional attorney (and generally more fun than her LLM in tax might otherwise suggest). Connect with her at KateUnfrazzled.com.
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