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Contains 25 Component(s), Includes Credits Includes Multiple Live Events. The next is on 09/11/2025 at 12:00 PM (CDT)
The second of this two-course series will provide additional Human Resources fundamentals for those workers touching the HR function without necessarily having an HR background. This course will cover more strategic HR initiatives, helping you directly and by extension your employee group, to deliver on strategic goals. We will pay special attention to Federal employment laws as they guide the functional areas addressed in the course. The objective of this course is to support the work you do in your role and build your knowledge of and confidence in making effective employment-related HR decisions.
The second of this two-course series will provide additional Human Resources fundamentals for those workers touching the HR function without necessarily having an HR background. This course will cover more strategic HR initiatives, helping you directly and by extension your employee group, to deliver on strategic goals. We will pay special attention to Federal employment laws as they guide the functional areas addressed in the course. The objective of this course is to support the work you do in your role and build your knowledge of and confidence in making effective employment-related HR decisions.
The topics include:
- Week One: Leadership — Being a great leader and building leaders throughout your organization (Key areas: Building your network, change management, leadership and motivation theories, strategic planning, and succession planning)
- Week Two: Compensation and Benefits — Identify and implement a successful philosophy to your total rewards (Key areas: Philosophy of compensation, benefits package for recruitment and retention)
- Week Three: Risk and Rewards — What to plan for, build towards, and mitigate within your organization (Key areas: Risk management and technology considerations)
- Week Four: Diversity, Equity, Inclusion, Belonging and Justice — Be transformative in building your culture, with particular emphasis to DEI (Key areas: Understanding terms, execution of initiatives, and why it matters)
- Week Five: Federal Employment Laws 2 — Key laws that drive the employment experience (Key areas: Review of select Federal laws)
- Week Six: Where to Go from Here — Plotting your future from an HR perspective (Key areas: Certification opportunities and course review)
The live Zoom lessons will be held on Thursdays from 12-1 p.m. Central Time. These lessons will also be recorded for on-demand access.
Audience Level
Intermediate
Completing both HR 1 and HR 2 courses gives you access to the Legal Management HR Specialist Certificate Program.
CLM Credits
Meet minimum course requirements and earn these credits toward your CLM application or recertification.
- Application: 5 hours of credit in Organizational Development
- Functional Specialist Credit: 5 hours of credit in Human Resources Management
- Recertification: 5 hours of credit in HR Management and 1 hour of credit in Substance Abuse
Continuing Education Credits
Society for Human Resource Management (SHRM) The Association of Legal Administrators is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP or SHRM-SCP. This program has been submitted for 6 PDCs.
Knowledge Domains: HR Expertise; Critical Evaluation; Relationship Management
HR Certification Institute (HRCI) The HR 2 Course has been pre-approved for 6 hours of recertification credits toward PHR and SPHR recertification through the HR Certification Institute. For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org. The use of this seal is not an endorsement by the HR Certification Institute of the quality of the activity. It means that this activity has met the HR Certification Institute’s criteria to be pre-approved for recertification credit.
Functional Areas: Total Rewards; Talent Planning and Acquisition; Talent Development and Management
Course Requirements
Each course has a start and end date. To receive the course completion certificate and CLM, SHRM and HRCI credits, all weekly assignments must be completed and quizzes passed with a score of 70% or higher by the last day of the course.
John Newton, SHRM-SCP, SPHR (Moderator)
John Newton and Associates
John Newton, SHRM-SCP, SPHR, is a Human Resources and Learning and Development professional. He is a coach, consultant, trainer, teacher and public speaker who specializes in helping people and organizations reach their ultimate potential. His company, John Newton and Associates (JNA), provides people-development services in higher education, government, non-profit and for-profit organizations within a diverse variety of industries. Newton’s philosophy is “Kindness is the bottom line.” Be kind to your employees and they will remain engaged and motivated — employees who know they matter will be more productive, positively impacting your company’s bottom line. Be kind to your customers and they will come back for more — customer loyalty builds business and your bottom line. He has been an instructor for DePaul University and Northern Illinois University for nearly 20 years.
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Contains 28 Component(s), Includes Credits Includes Multiple Live Events. The next is on 09/09/2025 at 1:30 PM (CDT)
Do the complexities of financial information and analysis keep you up at night? This interactive online program will focus on the budgeting, financial reporting, analysis of cash flow, model building, and variance within a law firm. You will be guided to apply the skills gained in the course by interpreting financial statements, calculating and interpreting various financial ratios, conducting profit analyses, and analyzing comparative financial information across fiscal years. Case studies, lectures, videos, readings, and assessments will be used.
Session 2: Financial Management — Interpreting Financial Data & Decision-Making
Do the complexities of financial information and analysis keep you up at night? This interactive online program focuses on budgeting, financial reporting, cash flow analysis, model building, and variance analysis within a law firm.
You will apply the skills gained in the course by interpreting financial statements, calculating and analyzing financial ratios, conducting profit analyses, and comparing financial performance across fiscal years. Instructional methods include case studies, lectures, videos, readings, and assessments.
This session covers essential topics such as automated financial management systems, alternative fee arrangements, financial controls, client matter budgeting, and electronic billing.
In this second session of Financial Management: Law Firm Accounting, you will begin to decode the "Financial Story" and how to use the numbers to guide leadership decisions.
The following is an outline of the topics.
Week 1: The Financial Story
As a Law Firm leader, you must develop two essential skills: reading and effectively communicating financial data effectively.
By the end of this class, you will be able to:
- Identify financial statements and the stories they tell.
- Communicate financial information to non-financial team members.
- Differentiate between the financial information partners need to know vs. what other staff members require.
Week 2: Managing the Firm Through KPIs
Key Performance Indicators (KPIs) provide measurable insights into a firm’s financial health and operational success.
By the end of this class, you will be able to:
- Explain what KPIs are.
- Create a framework for developing the right KPIs.
Week 3: Forecasting and Planning
Gaining insight into financial data allows firms to look ahead and make informed decisions.
By the end of this class, you will be able to:
- Use the numbers to look forward.
- Model the behavior that impacts results.
- Create a baseline budget.
Week 4: Staffing, Compensation, and Capacity Planning
Compensation, productivity, and capacity planning are essential for a law firm’s long-term growth.
By the end of this class, you will be able to:
- Describe staff and partner compensation plans, including bonus plans and options.
- Measure staff productivity and performance.
- Compute employee ROI calculations.
- Implement capacity planning strategies.
Week 5: Trade-offs and Tough Choices
Sometimes you have to make hard decisions. You can use financial data to provide objective insights when making difficult business decisions.
By the end of this class, you will be able to:
- Identify financial factors in key business decisions
- Gather and analyze relevant financial data
- Apply data and your financial knowledge from this course to identify ways to identify and address financial concerns
Week 6: Tracking and Reporting
Accurate financial tracking and reporting ensure data integrity and informed decision-making.
By the end of this class, you will be able to:
- Identify the roles and responsibilities for financial data integrity.
- Explain best practices for data review.
- Utilize practice management software for tracking financial performance.
- Identify tools for financial reporting and analysis.
Additional Information:
The live lessons will be held on Tuesdays from 1:30-2:30 p.m. Central Time. These lessons will also be recorded for on-demand access.
This course is offered at a cost of $549 for ALA members and $679 for nonmembers, and is available at a discounted rate as a part of a package.
Audience Level
Intermediate
Course Textbook
A textbook is NOT required for this course. All reading materials will be provided.
Cancellation Policy
All cancellations must be made in writing and submitted via email to elearning@alanet.org. The following cancellation fee scales will apply:
- After registration but prior to 50% penalty date: $125 fee
- Four weeks before start of the course: 50% of fee paid
- Two weeks before the start of the course and thereafter: No refund
Completing both FM 1 and FM 2 courses gives you access to the Legal Management Finance Specialist Certificate Program.
CLM Credits
Meet minimum course requirements and earn 6 hours of CLM credit. This can take the following forms.
- CLM Application Credit: Organizational Development
- CLM Functional Specialist Credit: Financial Management
- CLM Recertification: Financial Management
Course Requirements
Each course has a start and end date. To receive the course completion certificate and CLM credits, all weekly assignments must be completed and quizzes passed with a score of 70% or higher by the last day of the course.
Terrell A. Turner, CPA (Moderator)
Founder
TLTurner Group
Terrell A. Turner, CPA, is a 40 under 40 Black CPA, 40 under 40 Global Finance leader, and two-time Top 20 Global Finance Influencer. In 2020, he founded the TLTurner Group, which gained recognition from The New York Times for the bookkeeping and fractional chief financial officer work that they provide for law firms and small businesses. Outside of running a finance firm, Turner is dedicated to helping more leaders make finance less complicated by serving as the chair of the Law Firm Finance Committee with the LP division of the American Bar Association. He hosts multiple podcasts. including Law Firms+Finance, Stuff Your Accountant Isn’t Telling You and the Law Practice Today Podcast.
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Contains 26 Component(s), Includes Credits Includes Multiple Live Events. The next is on 07/10/2025 at 12:00 PM (CDT)
The first of this two-course series will provide key Human Resources fundamentals for those workers touching the HR function without necessarily having an HR background. You’ll get tips and guidance towards building and maintaining an engaged workforce, helping to contribute to your organization’s strategic goals. Special attention will be paid to the federal employment laws from an HR -- rather than lawyer -- perspective. The objective of this course is to support the work you do in your role and provide consultation on effective employment-related decision-making.
The first of this two-course series will provide key Human Resources fundamentals for those workers touching the HR function without necessarily having an HR background. You’ll get tips and guidance towards building and maintaining an engaged workforce, helping to contribute to your organization’s strategic goals. Special attention will be paid to the federal employment laws from an HR -- rather than lawyer -- perspective. The objective of this course is to support the work you do in your role and provide consultation on effective employment-related decision-making.
The following is an outline of the topics:
- Week 1: Human Resources Overview — A big-picture look at what people serving some or all of the HR function should know (Key areas: What is HR?, Employee Lifecycle, and knowledge, skills, and abilities that will help you thrive in your role)
- Week 2: Talent Acquisition and Planning — Finding and securing rock star talent that fits your organization (Key areas: Job analysis, recruiting in today’s environment, interviewing, and onboarding)
- Week 3: Engaging and Retaining Your Workforce — Making your organization a great place to work and maintaining it (Key areas: Employee satisfaction, employee engagement, and retention tips)
- Week 4: Performance Management — From coaching to termination (Key areas: Performance management, disciplinary process, employee relations, and labor relations)
- Week 5: What Do Employees Need from You — Designing your role and approach to serve employee needs (Key areas: Core competencies, employee development)
- Week 6: Employment Laws (Federal) Part One — Key laws that drive the employment experience (Key areas: Review of select Federal laws, course review)
The live Zoom lessons will be held on Thursdays from 12-1 p.m. Central Time. These lessons will also be recorded for on-demand access.
Audience Level
Intermediate
Completing both HR 1 and HR 2 courses gives you access to the Legal Management HR Specialist Certificate Program.
CLM Credits
Meet minimum course requirements and earn the following credit towards your CLM application or recertification.
- Application: 6 hours of credit in Organizational Development
- Functional Specialist Credit: 6 hours of credit in Human Resources Management
- Recertification: 6 hours of credit in Human Resources Management
Continuing Education Credits
Society for Human Resource Management (SHRM)
The Association of Legal Administrators is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP or SHRM-SCP. This program has been submitted for 6 PDCs.Knowledge Domains: HR Expertise; Critical Evaluation
HR Certification Institute (HRCI)
The HR 1 Course has been submitted for 6 hours of recertification credits toward PHR and SPHR recertification through the HR Certification Institute. For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org. The use of this seal is not an endorsement by the HR Certification Institute of the quality of the activity. It means that this activity has met the HR Certification Institute’s criteria to be pre-approved for recertification credit.Functional Areas: Employee Relations and Risk Management; Talent Planning and Acquisition; Business Management
Course Requirements
Each course has a start and end date. To receive the course completion certificate and CLM, SHRM and HRCI credits, all weekly assignments must be completed and quizzes passed with a score of 70% or higher by the last day of the course.
John Newton, SHRM-SCP, SPHR (Moderator)
John Newton and Associates
John Newton, SHRM-SCP, SPHR, is a Human Resources and Learning and Development professional. He is a coach, consultant, trainer, teacher and public speaker who specializes in helping people and organizations reach their ultimate potential. His company, John Newton and Associates (JNA), provides people-development services in higher education, government, non-profit and for-profit organizations within a diverse variety of industries. Newton’s philosophy is “Kindness is the bottom line.” Be kind to your employees and they will remain engaged and motivated — employees who know they matter will be more productive, positively impacting your company’s bottom line. Be kind to your customers and they will come back for more — customer loyalty builds business and your bottom line. He has been an instructor for DePaul University and Northern Illinois University for nearly 20 years.
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Contains 3 Product(s)
Enroll in HR 1 & 2: facilitated, online classes to deepen your understanding of law firm human resources. Pass the final exam to earn a Legal Management Specialist Certificate.
This package provides access to HR 1 & HR 2. Completing the HR 1 and HR 2 courses and passing the certificate exam will help you deepen your knowledge about law firm human resource management, ensure your achievement of the learning objectives, and give you a credential that sets you apart. Learn more about the Legal Management Specialist Certificate that you can earn here.
$999 for members and $1,249 for nonmembers
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Contains 36 Component(s), Includes Credits Includes Multiple Live Events. The next is on 07/08/2025 at 1:30 PM (CDT)
Expand your knowledge of the basic functions of accounting and financial management in this facilitated online program where you will objectively approach and address financial problems. Through case studies, lectures, videos, readings, and exams, you will be guided to evaluate presented resources in relation to your professional experiences and apply effective financial decision-making skills. Topics include types of accounts, federal payroll and employee benefit procedures, tax and reporting requirements, and general accounting procedures, laws, and regulations.
Course Summary and Learning Objectives
Session 1: Financial Management — Law Firm Accounting
Expand your knowledge of the basic functions of accounting and financial management in this facilitated online program. This course will help you gain an objective approach in addressing financial challenges in Law Firms. Through case studies, lectures, videos, readings, and assessments, you will evaluate resources in relation to your professional experience and apply effective financial decision-making skills.
In this first session, you will gain a deeper understanding of Law Firm finance and develop a blueprint for effective financial management.
Week 1: Law Firm Accounting and Finance — Roles and Responsibilities
Managing a Law Firm’s financial operations requires a clear grasp of key roles and responsibilities. Many legal administrators feel overwhelmed because they take on financial responsibilities without fully knowing what they entail.
By the end of this class, you will be able to:
- Identify key roles in Law Firm Accounting and Finance.
- Distinguish the responsibilities associated with each role.
- Apply best practices for each function.
- Develop a plan to manage financial responsibilities as your practice grows.
Week 2: Financial Statements
When it comes to accounting and finance, the financial statements are basically the primary output of all the work performed. Think of them as the ultimate "book report", summarizing everything that has happened in the business. However, it does take some skill to comprehend what the summary is trying to communicate.
By the end of this class, you will be able to:
- Describe your practice’s accounting system.
- Identify key financial statements.
- Recognize the essential financial reports that require your attention.
Week 3: The Compliance Blueprint — Trust Accounting and Compliance
Ensuring compliance with state bar regulations, payroll requirements, and tax laws is a critical function of law firm accounting.
By the end of this class, you will be able to:
- Explain Trust Accounting and its related state bar regulations.
- Ensure compliance in Payroll Accounting.
- Ensure compliance in Taxation and Filings.
Week 4: Security Policies and Procedures
The accounting and finance team ensures that there are rules in place to properly safeguard the financial resources of the firm.
By the end of this class, you will be able to:
- Implement cash controls.
- Conduct vendor reviews and approvals.
- Perform client/customer reviews and approvals.
Week 5: Pricing and Billing
Proper pricing and billing practices impact a law firm’s profitability and operational efficiency.
By the end of this class, you will be able to:
- Describe law firm pricing strategies.
- Implement billing best practices, including electronic billing.
- Outline collection procedures.
Week 6: Introduction to Advanced Reporting
Interpreting financial reports and effectively communicating results are essential skills for firm leadership.
By the end of this class, you will be able to:
- Analyze the relationship between cash flow and cash timing.
- Define law firm productivity metrics.
- Communicate financial results to leadership.
Additional Information
The live lessons will be held on Tuesdays from 1:30–2:30 p.m. Central Time. These lessons will also be recorded for on-demand access.
The course is offered at $549 for ALA members and $679 for nonmembers, and is available at a discounted rate as a part of a package.
Audience Level
Basic-Intermediate
Course Textbook
A textbook is NOT required for this course. All reading materials will be provided.
Cancellation Policy
All cancellations must be made in writing and submitted via email to elearning@alanet.org. The following cancellation fee scales will apply:
- After registration but prior to 50% penalty date: $125 fee
- Four weeks before start of the course: 50% of fee paid
- Two weeks before the start of the course and thereafter: No refund
Completing both FM 1 and FM 2 courses gives you access to the Legal Management Finance Specialist Certificate Program.
CLM Credits
Meet minimum course requirements and earn 6 hours of CLM credit. This can take the following forms.
- CLM Application Credit: Organizational Development
- CLM Functional Specialist Credit: Financial Management
- CLM Recertification: Financial Management
Course Requirements
Each course has a start and end date. To receive the course completion certificate and CLM credits, all weekly assignments must be completed and quizzes passed with a score of 70% or higher by the last day of the course.
Terrell A. Turner, CPA (Moderator)
Founder
TLTurner Group
Terrell A. Turner, CPA, is a 40 under 40 Black CPA, 40 under 40 Global Finance leader, and two-time Top 20 Global Finance Influencer. In 2020, he founded the TLTurner Group, which gained recognition from The New York Times for the bookkeeping and fractional chief financial officer work that they provide for law firms and small businesses. Outside of running a finance firm, Turner is dedicated to helping more leaders make finance less complicated by serving as the chair of the Law Firm Finance Committee with the LP division of the American Bar Association. He hosts multiple podcasts. including Law Firms+Finance, Stuff Your Accountant Isn’t Telling You and the Law Practice Today Podcast.
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Contains 3 Product(s)
Enroll in FM 1 & 2: facilitated, online classes to deepen your understanding of law firm financial management. Pass the final exam to earn a Legal Management Specialist Certificate.
This package provides access to FM 1 & FM 2. Completing the FM 1 and FM 2 courses and passing the certificate exam will help you deepen your knowledge about law firm finances, ensure your achievement of the learning objectives, and give you a credential that sets you apart. Learn more about the Legal Management Specialist Certificate which you can earn here.
$999 for members and $1,249 for nonmembers
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Contains 25 Component(s), Includes Credits Includes Multiple Live Events. The next is on 04/03/2025 at 12:00 PM (CDT)
The second of this two-course series will provide additional Human Resources fundamentals for those workers touching the HR function without necessarily having an HR background. This course will cover more strategic HR initiatives, helping you directly and by extension your employee group, to deliver on strategic goals. We will pay special attention to Federal employment laws as they guide the functional areas addressed in the course. The objective of this course is to support the work you do in your role and build your knowledge of and confidence in making effective employment-related HR decisions.
The second of this two-course series will provide additional Human Resources fundamentals for those workers touching the HR function without necessarily having an HR background. This course will cover more strategic HR initiatives, helping you directly and by extension your employee group, to deliver on strategic goals. We will pay special attention to Federal employment laws as they guide the functional areas addressed in the course. The objective of this course is to support the work you do in your role and build your knowledge of and confidence in making effective employment-related HR decisions.
The topics include:
- Week One: Leadership — Being a great leader and building leaders throughout your organization (Key areas: Building your network, change management, leadership and motivation theories, strategic planning, and succession planning)
- Week Two: Compensation and Benefits — Identify and implement a successful philosophy to your total rewards (Key areas: Philosophy of compensation, benefits package for recruitment and retention)
- Week Three: Risk and Rewards — What to plan for, build towards, and mitigate within your organization (Key areas: Risk management and technology considerations)
- Week Four: Diversity, Equity, Inclusion, Belonging and Justice — Be transformative in building your culture, with particular emphasis to DEI (Key areas: Understanding terms, execution of initiatives, and why it matters)
- Week Five: Federal Employment Laws 2 — Key laws that drive the employment experience (Key areas: Review of select Federal laws)
- Week Six: Where to Go from Here — Plotting your future from an HR perspective (Key areas: Certification opportunities and course review)
The live Zoom lessons will be held on Thursdays from 12-1 p.m. Central Time. These lessons will also be recorded for on-demand access.
Audience Level
Intermediate
Completing both HR 1 and HR 2 courses gives you access to the Legal Management HR Specialist Certificate Program.
CLM Credits
Meet minimum course requirements and earn these credits toward your CLM application or recertification.
- Application: 5 hours of credit in Organizational Development
- Functional Specialist Credit: 5 hours of credit in Human Resources Management
- Recertification: 5 hours of credit in HR Management and 1 hour of credit in Substance Abuse
Continuing Education Credits
Society for Human Resource Management (SHRM) The Association of Legal Administrators is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP or SHRM-SCP. This program has been submitted for 6 PDCs.
Knowledge Domains: HR Expertise; Critical Evaluation; Relationship Management
HR Certification Institute (HRCI) The HR 2 Course has been pre-approved for 6 hours of recertification credits toward PHR and SPHR recertification through the HR Certification Institute. For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org. The use of this seal is not an endorsement by the HR Certification Institute of the quality of the activity. It means that this activity has met the HR Certification Institute’s criteria to be pre-approved for recertification credit.
Functional Areas: Total Rewards; Talent Planning and Acquisition; Talent Development and Management
Course Requirements
Each course has a start and end date. To receive the course completion certificate and CLM, SHRM and HRCI credits, all weekly assignments must be completed and quizzes passed with a score of 70% or higher by the last day of the course.
John Newton, SHRM-SCP, SPHR (Moderator)
John Newton and Associates
John Newton, SHRM-SCP, SPHR, is a Human Resources and Learning and Development professional. He is a coach, consultant, trainer, teacher and public speaker who specializes in helping people and organizations reach their ultimate potential. His company, John Newton and Associates (JNA), provides people-development services in higher education, government, non-profit and for-profit organizations within a diverse variety of industries. Newton’s philosophy is “Kindness is the bottom line.” Be kind to your employees and they will remain engaged and motivated — employees who know they matter will be more productive, positively impacting your company’s bottom line. Be kind to your customers and they will come back for more — customer loyalty builds business and your bottom line. He has been an instructor for DePaul University and Northern Illinois University for nearly 20 years.
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Contains 2 Component(s), Includes Credits Includes a Live Web Event on 03/12/2025 at 2:00 PM (CDT)
This session explores the evolving demands of law firm leadership, highlighting the need for leaders who are both high performers and skilled in guiding teams. Attendees will learn essential leadership skills for success today and gain actionable insights into building a strong leadership pipeline for firm stability and cohesion.
This session delves into the evolving demands of law firm leadership. As firms navigate complex challenges, the need for leaders who are not only high performers but also skilled in guiding teams has never been greater. This session explores what true success in leadership looks like today and the essential skills future leaders must develop to thrive. Attendees will gain actionable insights into building a leadership pipeline that ensures firm stability, team cohesion and a clear vision for tomorrow.
Objectives:
- Identify key leadership qualities and skills essential for the future success of law firm leaders.
- Analyze current leadership practices within law firms to determine areas for growth and improvement in developing tomorrow's leaders.
- Design a framework for cultivating leadership talent that aligns with the evolving needs of law firms, focusing on both professional and personal development.
CLM® Application Credit: - Application Management Category: 1 hour(s) of Communication Skills
CLM® Recertification Credit: 1 hour(s) in the subject area of Communications & Organizational Management (CM)
Debbie Foster
Debbie Foster has worked with law firms and legal departments for over 25 years, transforming the complex and ever-changing landscape into a navigable road map with ease. Foster blends savvy strategic management, charismatic leadership and deep knowledge of how technology can transform an organization to lead law firms and legal departments and build organizations for whatever the future holds.
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- Identify key leadership qualities and skills essential for the future success of law firm leaders.
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Contains 2 Component(s), Includes Credits Includes a Live Web Event on 02/26/2025 at 2:00 PM (CST)
This webinar is scheduled for Wednesday, 02/26/2025 at 2:00 PM (CST). This webinar will help administrators break the cycle of random marketing acts by building a strategic framework for profile raising and revenue generation. The session will include best practices for a law firm’s digital presence, an easily executed model for fully leveraging the good work the firm is already doing and tips for optimizing conference sponsorships and investments throughout 2025.
A new year brings attorneys’ renewed focus on marketing and business development efforts for themselves and their firms. How can law firm administrators channel this enthusiasm into actionable strategies and drive real change in 2025? This webinar will help administrators break the cycle of random marketing acts by building a strategic framework for profile raising and revenue generation. The session will include best practices for a law firm’s digital presence, an easily executed model for fully leveraging the good work the firm is already doing and tips for optimizing conference sponsorships and investments throughout 2025.
Objectives:- Learn best practices for attorney LinkedIn profiles and firm pages.
- Implement a five-step process to fully leverage firm accomplishments and thought leadership.
- Explore strategies for negotiating and maximizing the value of conference sponsorships.
- Utilize actionable checklists to help attorneys achieve the highest ROI from conference participation.
CLM®Application Credit: 1 hour(s) of Organizational Development
CLM® Application Credit for Functional Specialists: 1 hour(s) in the subject area of Legal Industry/ Business Management (LI) towards the additional hours required of some Functional Specialists to fulfill the CLM application.
CLM® Recertification Credit: 1 hour(s) in the subject area of Legal Industry/ Business Management (LI)
Jocelyn Brumbaugh
Founder
Builden Partners
Jocelyn Brumbaugh is the Founder of Builden Partners, a consulting firm providing marketing strategy for law firms. The firm’s process-driven solutions stem from her days as an in-house marketer at AmLaw 100 firms including Foley & Lardner and Baker McKenzie
Lilly McAveeney
Marketing & Business Development Manager
Builden Partners
Lilly McAveeney is a Marketing and Business Development Manager at Builden Partners, where she crafts long-term marketing plans and leads the implementation of customized strategies for Builden’s mid-sized and AmLaw clients. Before joining Builden, she was an in-house marketer at Reed Smith and Latham & Watkins.
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Contains 1 Component(s) Includes a Live Web Event on 02/19/2025 at 2:00 PM (CST)
Presented by the Certification Committee and Guests
The CLM journey can be intimidating to even an experienced manager but is well worth the effort. Let us demystify some of your concerns with practical and informative tips for planning, preparing, and taking the CLM exam as well as how to maintain certification. After the presentation, we encourage you to direct any outstanding questions or concerns to the CLM online community, as we will be happy to address them there.
Successful CLMs find value in their certification through competence, professional growth, and possible career advancement.
Deadline to apply for the May 2025 exam: March 6, 2025
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