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Contains 27 Component(s), Includes Credits Includes Multiple Live Events. The next is on 09/11/2025 at 12:00 PM (CDT)
The second of this two-course series will provide additional Human Resources fundamentals for those workers touching the HR function without necessarily having an HR background. This course will cover more strategic HR initiatives, helping you directly and by extension your employee group, to deliver on strategic goals. We will pay special attention to Federal employment laws as they guide the functional areas addressed in the course. The objective of this course is to support the work you do in your role and build your knowledge of and confidence in making effective employment-related HR decisions.
The second of this two-course series will provide additional Human Resources fundamentals for those workers touching the HR function without necessarily having an HR background. This course will cover more strategic HR initiatives, helping you directly and by extension your employee group, to deliver on strategic goals. We will pay special attention to Federal employment laws as they guide the functional areas addressed in the course. The objective of this course is to support the work you do in your role and build your knowledge of and confidence in making effective employment-related HR decisions.
The topics include:
- Week One: Leadership — Being a great leader and building leaders throughout your organization (Key areas: Building your network, change management, leadership and motivation theories, strategic planning, and succession planning)
- Week Two: Compensation and Benefits — Identify and implement a successful philosophy to your total rewards (Key areas: Philosophy of compensation, benefits package for recruitment and retention)
- Week Three: Risk and Rewards — What to plan for, build towards, and mitigate within your organization (Key areas: Risk management and technology considerations)
- Week Four: Diversity, Equity, Inclusion, Belonging and Justice — Be transformative in building your culture, with particular emphasis to DEI (Key areas: Understanding terms, execution of initiatives, and why it matters)
- Week Five: Federal Employment Laws 2 — Key laws that drive the employment experience (Key areas: Review of select Federal laws)
- Week Six: Where to Go from Here — Plotting your future from an HR perspective (Key areas: Certification opportunities and course review)
The live Zoom lessons will be held on Thursdays from 12-1 p.m. Central Time. These lessons will also be recorded for on-demand access.
Audience Level
Intermediate
Completing both HR 1 and HR 2 courses gives you access to the Legal Management HR Specialist Certificate Program.
CLM Credits
Meet minimum course requirements and earn these credits toward your CLM application or recertification.
- Application: 5 hours of credit in Organizational Development
- Functional Specialist Credit: 5 hours of credit in Human Resources Management
- Recertification: 5 hours of credit in HR Management and 1 hour of credit in Substance Abuse
Continuing Education Credits
Society for Human Resource Management (SHRM) The Association of Legal Administrators is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP or SHRM-SCP. This program has been submitted for 6 PDCs.
Knowledge Domains: HR Expertise; Critical Evaluation; Relationship Management
HR Certification Institute (HRCI) The HR 2 Course has been pre-approved for 6 hours of recertification credits toward PHR and SPHR recertification through the HR Certification Institute. For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org. The use of this seal is not an endorsement by the HR Certification Institute of the quality of the activity. It means that this activity has met the HR Certification Institute’s criteria to be pre-approved for recertification credit.
Functional Areas: Total Rewards; Talent Planning and Acquisition; Talent Development and Management
Course Requirements
Each course has a start and end date. To receive the course completion certificate and CLM, SHRM and HRCI credits, all weekly assignments must be completed and quizzes passed with a score of 70% or higher by the last day of the course.
John Newton, SHRM-SCP, SPHR (Moderator)
John Newton and Associates
John Newton, SHRM-SCP, SPHR, is a Human Resources and Learning and Development professional. He is a coach, consultant, trainer, teacher and public speaker who specializes in helping people and organizations reach their ultimate potential. His company, John Newton and Associates (JNA), provides people-development services in higher education, government, non-profit and for-profit organizations within a diverse variety of industries. Newton’s philosophy is “Kindness is the bottom line.” Be kind to your employees and they will remain engaged and motivated — employees who know they matter will be more productive, positively impacting your company’s bottom line. Be kind to your customers and they will come back for more — customer loyalty builds business and your bottom line. He has been an instructor for DePaul University and Northern Illinois University for nearly 20 years.
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Contains 28 Component(s), Includes Credits Includes Multiple Live Events. The next is on 09/09/2025 at 1:30 PM (CDT)
Do the complexities of financial information and analysis keep you up at night? This interactive online program will focus on the budgeting, financial reporting, analysis of cash flow, model building, and variance within a law firm. You will be guided to apply the skills gained in the course by interpreting financial statements, calculating and interpreting various financial ratios, conducting profit analyses, and analyzing comparative financial information across fiscal years. Case studies, lectures, videos, readings, and assessments will be used.
Session 2: Financial Management — Interpreting Financial Data & Decision-Making
Do the complexities of financial information and analysis keep you up at night? This interactive online program focuses on budgeting, financial reporting, cash flow analysis, model building, and variance analysis within a law firm.
You will apply the skills gained in the course by interpreting financial statements, calculating and analyzing financial ratios, conducting profit analyses, and comparing financial performance across fiscal years. Instructional methods include case studies, lectures, videos, readings, and assessments.
This session covers essential topics such as automated financial management systems, alternative fee arrangements, financial controls, client matter budgeting, and electronic billing.
In this second session of Financial Management: Law Firm Accounting, you will begin to decode the "Financial Story" and how to use the numbers to guide leadership decisions.
The following is an outline of the topics.
Week 1: The Financial Story
As a Law Firm leader, you must develop two essential skills: reading and effectively communicating financial data effectively.
By the end of this class, you will be able to:
- Identify financial statements and the stories they tell.
- Communicate financial information to non-financial team members.
- Differentiate between the financial information partners need to know vs. what other staff members require.
Week 2: Managing the Firm Through KPIs
Key Performance Indicators (KPIs) provide measurable insights into a firm’s financial health and operational success.
By the end of this class, you will be able to:
- Explain what KPIs are.
- Create a framework for developing the right KPIs.
Week 3: Forecasting and Planning
Gaining insight into financial data allows firms to look ahead and make informed decisions.
By the end of this class, you will be able to:
- Use the numbers to look forward.
- Model the behavior that impacts results.
- Create a baseline budget.
Week 4: Staffing, Compensation, and Capacity Planning
Compensation, productivity, and capacity planning are essential for a law firm’s long-term growth.
By the end of this class, you will be able to:
- Describe staff and partner compensation plans, including bonus plans and options.
- Measure staff productivity and performance.
- Compute employee ROI calculations.
- Implement capacity planning strategies.
Week 5: Trade-offs and Tough Choices
Sometimes you have to make hard decisions. You can use financial data to provide objective insights when making difficult business decisions.
By the end of this class, you will be able to:
- Identify financial factors in key business decisions
- Gather and analyze relevant financial data
- Apply data and your financial knowledge from this course to identify ways to identify and address financial concerns
Week 6: Tracking and Reporting
Accurate financial tracking and reporting ensure data integrity and informed decision-making.
By the end of this class, you will be able to:
- Identify the roles and responsibilities for financial data integrity.
- Explain best practices for data review.
- Utilize practice management software for tracking financial performance.
- Identify tools for financial reporting and analysis.
Additional Information:
The live lessons will be held on Tuesdays from 1:30-2:30 p.m. Central Time. These lessons will also be recorded for on-demand access.
This course is offered at a cost of $549 for ALA members and $679 for nonmembers, and is available at a discounted rate as a part of a package.
Audience Level
Intermediate
Course Textbook
A textbook is NOT required for this course. All reading materials will be provided.
Cancellation Policy
All cancellations must be made in writing and submitted via email to elearning@alanet.org. The following cancellation fee scales will apply:
- After registration but prior to 50% penalty date: $125 fee
- Four weeks before start of the course: 50% of fee paid
- Two weeks before the start of the course and thereafter: No refund
Completing both FM 1 and FM 2 courses gives you access to the Legal Management Finance Specialist Certificate Program.
CLM Credits
Meet minimum course requirements and earn 6 hours of CLM credit. This can take the following forms.
- CLM Application Credit: Organizational Development
- CLM Functional Specialist Credit: Financial Management
- CLM Recertification: Financial Management
Course Requirements
Each course has a start and end date. To receive the course completion certificate and CLM credits, all weekly assignments must be completed and quizzes passed with a score of 70% or higher by the last day of the course.
Terrell A. Turner, CPA (Moderator)
Founder
TLTurner Group
Terrell A. Turner, CPA, is a 40 under 40 Black CPA, 40 under 40 Global Finance leader, and two-time Top 20 Global Finance Influencer. In 2020, he founded the TLTurner Group, which gained recognition from The New York Times for the bookkeeping and fractional chief financial officer work that they provide for law firms and small businesses. Outside of running a finance firm, Turner is dedicated to helping more leaders make finance less complicated by serving as the chair of the Law Firm Finance Committee with the LP division of the American Bar Association. He hosts multiple podcasts. including Law Firms+Finance, Stuff Your Accountant Isn’t Telling You and the Law Practice Today Podcast.
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Contains 2 Component(s), Includes Credits Includes a Live Web Event on 07/23/2025 at 2:00 PM (CDT)
Top-performing companies understand that client feedback is a powerful predictor of client retention, loyalty, and future growth — and law firms are no exception. Yet while many law firms recognize the importance of client feedback, few successfully implement or sustain formal programs. In today's market, where client expectations are rapidly evolving and clients are increasingly savvy about the delivery and value of legal services, firms that listen and respond effectively can gain a serious competitive advantage.
Top-performing companies understand that client feedback is a powerful predictor of client retention, loyalty, and future growth — and law firms are no exception. Yet while many law firms recognize the importance of client feedback, few successfully implement or sustain formal programs. In today's market, where client expectations are rapidly evolving and clients are increasingly savvy about the delivery and value of legal services, firms that listen and respond effectively can gain a serious competitive advantage.
This webinar will offer a practical, repeatable framework for launching and maintaining a successful client feedback program. It will also demonstrate how to leverage the insights gathered to strengthen client relationships, improve service delivery, drive new business opportunities, and ultimately grow firm revenue — all informed by over 30 years of real-world experience conducting client feedback meetings.
Learning Objectives:
- Learn how to communicate the importance of client feedback.
- Discover how to implement a practical, repeatable client feedback framework.
- Identify how to leverage feedback to strengthen relationships and drive revenue.
This webinar is $39 for ALA members and $99 for the public.
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Maggie Watkins
Consultant
Maggie T Watkins Consulting
Maggie T. Watkins has served as Chief Marketing Officer for four Am Law 200 law firms, CMO of a global publicly traded expert services and consulting firm, and President and Chief Executive Officer of an international law firm association. With over 25 years of experience in supporting revenue generation for professional services firms, Watkins is highly regarded as a thought leader whose strategic and innovative approaches deliver outstanding financial results. She recently launched her own business development and marketing consultancy, Maggie T. Watkins Consulting, where she helps professional services firms create the skills and systems needed to realize more of their growth potential.-
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- Learn how to communicate the importance of client feedback.
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Contains 26 Component(s), Includes Credits Includes Multiple Live Events. The next is on 07/10/2025 at 12:00 PM (CDT)
The first of this two-course series will provide key Human Resources fundamentals for those workers touching the HR function without necessarily having an HR background. You’ll get tips and guidance towards building and maintaining an engaged workforce, helping to contribute to your organization’s strategic goals. Special attention will be paid to the federal employment laws from an HR -- rather than lawyer -- perspective. The objective of this course is to support the work you do in your role and provide consultation on effective employment-related decision-making.
The first of this two-course series will provide key Human Resources fundamentals for those workers touching the HR function without necessarily having an HR background. You’ll get tips and guidance towards building and maintaining an engaged workforce, helping to contribute to your organization’s strategic goals. Special attention will be paid to the federal employment laws from an HR -- rather than lawyer -- perspective. The objective of this course is to support the work you do in your role and provide consultation on effective employment-related decision-making.
The following is an outline of the topics:
- Week 1: Human Resources Overview — A big-picture look at what people serving some or all of the HR function should know (Key areas: What is HR?, Employee Lifecycle, and knowledge, skills, and abilities that will help you thrive in your role)
- Week 2: Talent Acquisition and Planning — Finding and securing rock star talent that fits your organization (Key areas: Job analysis, recruiting in today’s environment, interviewing, and onboarding)
- Week 3: Engaging and Retaining Your Workforce — Making your organization a great place to work and maintaining it (Key areas: Employee satisfaction, employee engagement, and retention tips)
- Week 4: Performance Management — From coaching to termination (Key areas: Performance management, disciplinary process, employee relations, and labor relations)
- Week 5: What Do Employees Need from You — Designing your role and approach to serve employee needs (Key areas: Core competencies, employee development)
- Week 6: Employment Laws (Federal) Part One — Key laws that drive the employment experience (Key areas: Review of select Federal laws, course review)
The live Zoom lessons will be held on Thursdays from 12-1 p.m. Central Time. These lessons will also be recorded for on-demand access.
Audience Level
Intermediate
Completing both HR 1 and HR 2 courses gives you access to the Legal Management HR Specialist Certificate Program.
CLM Credits
Meet minimum course requirements and earn the following credit towards your CLM application or recertification.
- Application: 6 hours of credit in Organizational Development
- Functional Specialist Credit: 6 hours of credit in Human Resources Management
- Recertification: 6 hours of credit in Human Resources Management
Continuing Education Credits
Society for Human Resource Management (SHRM)
The Association of Legal Administrators is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP or SHRM-SCP. This program has been submitted for 6 PDCs.Knowledge Domains: HR Expertise; Critical Evaluation
HR Certification Institute (HRCI)
The HR 1 Course has been submitted for 6 hours of recertification credits toward PHR and SPHR recertification through the HR Certification Institute. For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org. The use of this seal is not an endorsement by the HR Certification Institute of the quality of the activity. It means that this activity has met the HR Certification Institute’s criteria to be pre-approved for recertification credit.Functional Areas: Employee Relations and Risk Management; Talent Planning and Acquisition; Business Management
Course Requirements
Each course has a start and end date. To receive the course completion certificate and CLM, SHRM and HRCI credits, all weekly assignments must be completed and quizzes passed with a score of 70% or higher by the last day of the course.
John Newton, SHRM-SCP, SPHR (Moderator)
John Newton and Associates
John Newton, SHRM-SCP, SPHR, is a Human Resources and Learning and Development professional. He is a coach, consultant, trainer, teacher and public speaker who specializes in helping people and organizations reach their ultimate potential. His company, John Newton and Associates (JNA), provides people-development services in higher education, government, non-profit and for-profit organizations within a diverse variety of industries. Newton’s philosophy is “Kindness is the bottom line.” Be kind to your employees and they will remain engaged and motivated — employees who know they matter will be more productive, positively impacting your company’s bottom line. Be kind to your customers and they will come back for more — customer loyalty builds business and your bottom line. He has been an instructor for DePaul University and Northern Illinois University for nearly 20 years.
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Contains 3 Product(s)
Enroll in HR 1 & 2: facilitated, online classes to deepen your understanding of law firm human resources. Pass the final exam to earn a Legal Management Specialist Certificate.
This package provides access to HR 1 & HR 2. Completing the HR 1 and HR 2 courses and passing the certificate exam will help you deepen your knowledge about law firm human resource management, ensure your achievement of the learning objectives, and give you a credential that sets you apart. Learn more about the Legal Management Specialist Certificate that you can earn here.
$999 for members and $1,249 for nonmembers
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Contains 36 Component(s), Includes Credits Includes Multiple Live Events. The next is on 07/08/2025 at 1:30 PM (CDT)
Expand your knowledge of the basic functions of accounting and financial management in this facilitated online program where you will objectively approach and address financial problems. Through case studies, lectures, videos, readings, and exams, you will be guided to evaluate presented resources in relation to your professional experiences and apply effective financial decision-making skills. Topics include types of accounts, federal payroll and employee benefit procedures, tax and reporting requirements, and general accounting procedures, laws, and regulations.
Course Summary and Learning Objectives
Session 1: Financial Management — Law Firm Accounting
Expand your knowledge of the basic functions of accounting and financial management in this facilitated online program. This course will help you gain an objective approach in addressing financial challenges in Law Firms. Through case studies, lectures, videos, readings, and assessments, you will evaluate resources in relation to your professional experience and apply effective financial decision-making skills.
In this first session, you will gain a deeper understanding of Law Firm finance and develop a blueprint for effective financial management.
Week 1: Law Firm Accounting and Finance — Roles and Responsibilities
Managing a Law Firm’s financial operations requires a clear grasp of key roles and responsibilities. Many legal administrators feel overwhelmed because they take on financial responsibilities without fully knowing what they entail.
By the end of this class, you will be able to:
- Identify key roles in Law Firm Accounting and Finance.
- Distinguish the responsibilities associated with each role.
- Apply best practices for each function.
- Develop a plan to manage financial responsibilities as your practice grows.
Week 2: Financial Statements
When it comes to accounting and finance, the financial statements are basically the primary output of all the work performed. Think of them as the ultimate "book report", summarizing everything that has happened in the business. However, it does take some skill to comprehend what the summary is trying to communicate.
By the end of this class, you will be able to:
- Describe your practice’s accounting system.
- Identify key financial statements.
- Recognize the essential financial reports that require your attention.
Week 3: The Compliance Blueprint — Trust Accounting and Compliance
Ensuring compliance with state bar regulations, payroll requirements, and tax laws is a critical function of law firm accounting.
By the end of this class, you will be able to:
- Explain Trust Accounting and its related state bar regulations.
- Ensure compliance in Payroll Accounting.
- Ensure compliance in Taxation and Filings.
Week 4: Security Policies and Procedures
The accounting and finance team ensures that there are rules in place to properly safeguard the financial resources of the firm.
By the end of this class, you will be able to:
- Implement cash controls.
- Conduct vendor reviews and approvals.
- Perform client/customer reviews and approvals.
Week 5: Pricing and Billing
Proper pricing and billing practices impact a law firm’s profitability and operational efficiency.
By the end of this class, you will be able to:
- Describe law firm pricing strategies.
- Implement billing best practices, including electronic billing.
- Outline collection procedures.
Week 6: Introduction to Advanced Reporting
Interpreting financial reports and effectively communicating results are essential skills for firm leadership.
By the end of this class, you will be able to:
- Analyze the relationship between cash flow and cash timing.
- Define law firm productivity metrics.
- Communicate financial results to leadership.
Additional Information
The live lessons will be held on Tuesdays from 1:30–2:30 p.m. Central Time. These lessons will also be recorded for on-demand access.
The course is offered at $549 for ALA members and $679 for nonmembers, and is available at a discounted rate as a part of a package.
Audience Level
Basic-Intermediate
Course Textbook
A textbook is NOT required for this course. All reading materials will be provided.
Cancellation Policy
All cancellations must be made in writing and submitted via email to elearning@alanet.org. The following cancellation fee scales will apply:
- After registration but prior to 50% penalty date: $125 fee
- Four weeks before start of the course: 50% of fee paid
- Two weeks before the start of the course and thereafter: No refund
Completing both FM 1 and FM 2 courses gives you access to the Legal Management Finance Specialist Certificate Program.
CLM Credits
Meet minimum course requirements and earn 6 hours of CLM credit. This can take the following forms.
- CLM Application Credit: Organizational Development
- CLM Functional Specialist Credit: Financial Management
- CLM Recertification: Financial Management
Course Requirements
Each course has a start and end date. To receive the course completion certificate and CLM credits, all weekly assignments must be completed and quizzes passed with a score of 70% or higher by the last day of the course.
Terrell A. Turner, CPA (Moderator)
Founder
TLTurner Group
Terrell A. Turner, CPA, is a 40 under 40 Black CPA, 40 under 40 Global Finance leader, and two-time Top 20 Global Finance Influencer. In 2020, he founded the TLTurner Group, which gained recognition from The New York Times for the bookkeeping and fractional chief financial officer work that they provide for law firms and small businesses. Outside of running a finance firm, Turner is dedicated to helping more leaders make finance less complicated by serving as the chair of the Law Firm Finance Committee with the LP division of the American Bar Association. He hosts multiple podcasts. including Law Firms+Finance, Stuff Your Accountant Isn’t Telling You and the Law Practice Today Podcast.
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Contains 3 Product(s)
Enroll in FM 1 & 2: facilitated, online classes to deepen your understanding of law firm financial management. Pass the final exam to earn a Legal Management Specialist Certificate.
This package provides access to FM 1 & FM 2. Completing the FM 1 and FM 2 courses and passing the certificate exam will help you deepen your knowledge about law firm finances, ensure your achievement of the learning objectives, and give you a credential that sets you apart. Learn more about the Legal Management Specialist Certificate which you can earn here.
$999 for members and $1,249 for nonmembers
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Contains 2 Component(s), Includes Credits Includes a Live Web Event on 06/25/2025 at 2:00 PM (CDT)
Uncover the impact generative AI has on the practice of law, learn how to integrate AI into your legal work, strategies for staying competitive and much more, understand AI and what's coming and how you and your firm can be prepared.
Artificial intelligence is already transforming the legal profession — and the pace of change is accelerating faster than even the experts predicted. During this practical, engaging, thought-provoking, and fast-paced webinar you will uncover the impact generative AI has on the practice of law, learn how to integrate AI into your legal work, strategies for staying competitive and much more, understand AI and what's coming and how you and your firm can be prepared.
Learning Objectives:
- Discover how generative AI works and why it's different from traditional automation
- Real-world applications of AI
- Live demonstrations of Ai drafting legal documents and marketing materials
- Professional, legal, and ethical risks of AI
This webinar is $39 for ALA members and $99 for the public. A recording will be available after the live webinar under the "Contents" tab.
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Ross Fishman, JD
Ross Fishman, JD, is the Chief Executive Officer of Fishman Marketing, Inc. He specializes in branding, websites and marketing training for law firms. A former litigator, marketing director and marketing partner, he has helped hundreds of firms dominate their markets. Fishman was the first inductee into the Legal Marketing Association’s Hall of Fame, and he served as LMA’s Vice President in 1998. He’s written seven books on marketing, all of which are available on Amazon. A Fellow of the College of Law Practice Management, Ross has been quoted hundreds of times from The New York Times to National Public Radio's All Things Considered.
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Contains 2 Component(s), Includes Credits Includes a Live Web Event on 06/11/2025 at 2:00 PM (CDT)
Managing your time efficiently is crucial for success—but how do you fit it all in, especially when life’s stressors add extra pressure?
Managing your time efficiently is crucial for success—but how do you fit it all in, especially when life’s stressors add extra pressure? In this webinar, you'll discover practical tools and strategies to boost your time management skills, minimize stress, and leverage technology to stay organized and on track.
Learning Objectives:
- Identify distractions and understand how technology can assist in managing them
- Develop “SMART” goals for short- and long-term projects
- Explain the importance of monitoring progress and adjusting goals accordingly
- Apply strategies for incorporating self-care into a demanding schedule to maintain one’s well-being
This webinar is $39 for ALA members and $99 for the public. A recording will be available following the live event. If you cannot access the recording, please email eLearning@alanet.org.
CLM® Application Credit: 1 hour of Self-Management Skills
*SMS sessions DO NOT qualify for CLM Application Credit for the Functional Specialist or Recertification Application Credit
Patricia Trainor, JD
Associate Director of Graduate Writing Support
Yale University
Patricia Trainor is the Associate Director of Graduate Writing Support in the Graduate Writing Lab at Yale University’s Poorvu Center for Teaching and Learning. She develops and facilitates writing and communication programs for graduate students, focusing on the needs of law school students. Trainor presents workshops on legal writing, academic writing, and time management strategies, emphasizing the importance of maintaining physical, social, and intellectual well-being while handling a demanding workload.
She earned her Bachelor of Arts in Philosophy at the State University of New York, her Master of Science in Mass Communications at San Diego State University, and her Juris Doctor at Loyola University Chicago School of Law.-
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Contains 2 Component(s), Includes Credits Includes a Live Web Event on 05/28/2025 at 2:00 PM (CDT)
Lawyer branding is a complex issue, with debates over whether the firm brand or the individual brand should take precedence, and whether both can successfully coexist. This webinar explores the competing factors influencing branding decisions, including business development, personal growth, loyalty and compensation, offering two contrasting arguments on how to leverage each brand effectively.
Lawyer branding is a hot topic. Should the firm brand be king? Should the individual brand be king? Can the two brands coexist? Marketing and branding for lawyers is a hot topic these days, especially if one considers the impact on business development, personal lawyer development, conflict with billable hours, loyalty and compensation. It all depends on the perspective of the individual lawyer and/or the partners or management group within the firm. There are always competing arguments, and no clear answer to what is right or what is wrong. In this webinar, attendees will hear two conflicting arguments about how the brand can be leveraged, and what competing factors are at play that make the ultimate decision for you, the individual lawyer, so tough.
Objectives:
- Discover how lawyers will be affected by branding, both as they start out in their careers, and as their experience grows.
- Determine what factors should they consider when deciding on their need for business development
- Identify if lawyers should own their own brand or if their brand subservient to their firm’s brand.
- Question if law firms should be intransigent in thinking that their brand should always be king.
$39 for members and $99 for nonmembers
CLM® Application Credit: 1 hour(s) of Legal Industry/ Business Management (LI)
(Session may not qualify for Application Credit)
CLM® Application Credit for Functional Specialists: 1 hour(s) in the subject area of Legal Industry/ Business Management (LI) towards the additional hours required of some Functional Specialists to fulfill the CLM application.
CLM® Recertification Credit: 1 hour(s) in the subject area of Legal Industry/ Business Management (LI)
(Attendees and members may select only one credit option. Please select the most appropriate credit for your participation.)
Neville Pokroy (Moderator)
Mastermind Solutions
Neville Pokroy spent 16 years helping a midsize law firm in Ontario, redefine themselves, create a new marketing strategy for growth and become a Top 10 Regional Law firm. He also coached their lawyers to become business developers so that they can add value to themselves as lawyers, and to the firm as contributors to their successful growth.
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