Webinars

Upcoming as well as on-demand webinars are available here. Watch this short video for how to find, register for and participate in webinars through the system. 

Most webinars are $39 for members and $99 for non-members. Each registration is for one attendee. CLM credit can be received for ALA live or on-demand webinars and many webinars have been approved for HRCI and SHRM recertification credits. See each webinar description for specifics. 

Any questions should be directed to elearning@alanet.org.

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113 Results

  • Branding for Lawyers: Personal vs. Law Firm Branding
    Product not yet rated Contains 2 Component(s), Includes Credits Includes a Live Web Event on 05/28/2025 at 2:00 PM (CDT)

    Lawyer branding is a complex issue, with debates over whether the firm brand or the individual brand should take precedence, and whether both can successfully coexist. This webinar explores the competing factors influencing branding decisions, including business development, personal growth, loyalty and compensation, offering two contrasting arguments on how to leverage each brand effectively.

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    Lawyer branding is a hot topic. Should the firm brand be king? Should the individual brand be king? Can the two brands coexist? Marketing and branding for lawyers is a hot topic these days, especially if one considers the impact on business development, personal lawyer development, conflict with billable hours, loyalty and compensation. It all depends on the perspective of the individual lawyer and/or the partners or management group within the firm. There are always competing arguments, and no clear answer to what is right or what is wrong. In this webinar, attendees will hear two conflicting arguments about how the brand can be leveraged, and what competing factors are at play that make the ultimate decision for you, the individual lawyer, so tough. 

    Objectives:  

    • Discover how lawyers will be affected by branding, both as they start out in their careers, and as their experience grows. 
    • Determine what factors should they consider when deciding on their need for business development 
    • Identify if lawyers should own their own brand or if their brand subservient to their firm’s brand. 
    • Question if law firms should be intransigent in thinking that their brand should always be king. 

    $39 for members and $99 for nonmembers


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    Lawyer branding is a hot topic. Should the firm brand be king? Should the individual brand be king? Can the two brands coexist? Marketing and branding for lawyers is a hot topic these days, especially if one considers the impact on business development, personal lawyer development, conflict with billable hours, loyalty and compensation. It all depends on the perspective of the individual lawyer and/or the partners or management group within the firm. There are always competing arguments, and no clear answer to what is right or what is wrong. In this webinar, attendees will hear two conflicting arguments about how the brand can be leveraged, and what competing factors are at play that make the ultimate decision for you, the individual lawyer, so tough. 

    Objectives:  

    • Discover how lawyers will be affected by branding, both as they start out in their careers, and as their experience grows. 
    • Determine what factors should they consider when deciding on their need for business development 
    • Identify if lawyers should own their own brand or if their brand subservient to their firm’s brand. 
    • Question if law firms should be intransigent in thinking that their brand should always be king. 

    $39 for members and $99 for nonmembers


    CLM® Application Credit: 1 hour(s) of Legal Industry/ Business Management (LI) 

    (Session may not qualify for Application Credit) 

    CLM® Application Credit for Functional Specialists: 1 hour(s) in the subject area of Legal Industry/ Business Management (LI) towards the additional hours required of some Functional Specialists to fulfill the CLM application. 

    CLM® Recertification Credit: 1 hour(s) in the subject area of Legal Industry/ Business Management (LI) 

    (Attendees and members may select only one credit option. Please select the most appropriate credit for your participation.) 

    Neville Pokroy (Moderator)

    Mastermind Solutions

    Neville Pokroy spent 16 years helping a midsize law firm in Ontario, redefine themselves, create a new marketing strategy for growth and become a Top 10 Regional Law firm. He also coached their lawyers to become business developers so that they can add value to themselves as lawyers, and to the firm as contributors to their successful growth.

  • The Life, Times and Mindset of the Modern Client
    Product not yet rated Contains 2 Component(s), Includes Credits Includes a Live Web Event on 05/14/2025 at 2:00 PM (CDT)

    This webinar provides legal administrators with unique access to a typical day in the life of a General Counsel. It offers key insights into how outside counsel can play a role in helping GCs navigate their daily challenges, and it highlights the crucial role of legal administrators in making this happen.

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    The webinar provides legal administrators with unique access to a typical day in the life of a General Counsel (GC). It offers key insights into how outside counsel can play a role in helping GCs navigate their daily challenges, and it highlights the crucial role of legal administrators in making this happen.

    By the end of this session, you will be able to:  

    • Describe the evolving role of the modern General Counsel (GC) and their perspectives on their role, departmental colleagues, technology and most of all, their outside counsel
    • Recognize the pressures GCs face, including cost control, risk management, and strategic business alignment
    • In that context, explore the critical role of legal administrators in positioning their firms as counsel of choice, for their empathetic approach, operational attributes, and client-facing mindsets, all of which ensure an optimal client experience
    • Discover how GCs select outside counsel and which operational attributes they value
    • Break down how legal administrators can help drive durable law firm-client relationships, including practical advice on how to foster client-centricity as a standard, and how to implement the necessary change


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    The webinar provides legal administrators with unique access to a typical day in the life of a General Counsel (GC). It offers key insights into how outside counsel can play a role in helping GCs navigate their daily challenges, and it highlights the crucial role of legal administrators in making this happen.

    By the end of this session, you will be able to:  

    • Describe the evolving role of the modern General Counsel (GC) and their perspectives on their role, departmental colleagues, technology and most of all, their outside counsel
    • Recognize the pressures GCs face, including cost control, risk management, and strategic business alignment
    • In that context, explore the critical role of legal administrators in positioning their firms as counsel of choice, for their empathetic approach, operational attributes, and client-facing mindsets, all of which ensure an optimal client experience
    • Discover how GCs select outside counsel and which operational attributes they value
    • Break down how legal administrators can help drive durable law firm-client relationships, including practical advice on how to foster client-centricity as a standard, and how to implement the necessary change


    CLM® Application Credit: 1 hour(s) of Financial Management (FM)
    CLM® Recertification Credit: 1 hour(s) in the subject area of Financial Management (FM) 

    (Attendees and members may select only one credit option. Please select the most appropriate credit for your participation.) 

    CLM®Application Credit: 1 hour(s) of Operations Management (OM) 
    CLM® Recertification Credit: 1 hour(s) in the subject area of Operations Management (OM) 

    Alex Geisler (Moderator)

    Creator Lean Law Limited

    Lean Law was adopted by Law.Com

    Alex Geisler practiced law for 40 years before retiring to focus on his “Lean Law” consultancy, which aims to help law firms reconnect the profession and improve the attorney-client experience. Alex is well-known as a commentator, innovator and myth buster. He writes for Law.com on all issues around the lawyer-client relationship and is a judge at the Legal Innovation Awards. Books include the industry-acclaimed book A Letter From Your Client, Don’t Get Sued and Lean Law — The 8 Essentials for Matter Profitability & Repeat Business. 

    Lean Law was adopted by Law.Com and surfaced an online LPM learning program called Lean Adviser. The content was peer reviewed and approved by client and LPM groups including Corporate Counsel, Global Leaders in Law and CLOC. 

  • How to Turn More Lawyers into Rainmakers
    Product not yet rated Contains 2 Component(s), Includes Credits Includes a Live Web Event on 04/23/2025 at 2:00 PM (CDT)

    In today’s competitive legal landscape, every lawyer has the potential to be a rainmaker — someone who not only excels in legal practice but also brings in business and builds lasting client relationships. This webinar is designed for leaders who want to learn how to elevate the business development skills of the lawyers in their firms.

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    In today’s competitive legal landscape, every lawyer has the potential to be a rainmaker — someone who not only excels in legal practice but also brings in business and builds lasting client relationships. This webinar is designed for leaders who want to learn how to elevate the business development skills of the lawyers in their firms. As a leader, one of your main roles is getting your lawyers to generate more revenue. As the wizards behind the curtain, what tools and approaches do you have at your disposal to make that happen? In this webinar, David Freeman, JD, will share insights collected from a five-week mastermind program conducted with 20 professional development experts from Am Law 200 firms.  

    Objectives: 

    • Understand how they can drive more, and better, business development activity in their firms. 
    • Learn approaches to provide training that can make an impact.  
    • Develop systems to keep business development an ongoing part of the firm’s culture. 
    • Promoting a firmwide culture of business development. 
    • Identify leadership responsibilities to drive action and foster greater internal collaboration. 
    image

    In today’s competitive legal landscape, every lawyer has the potential to be a rainmaker — someone who not only excels in legal practice but also brings in business and builds lasting client relationships. This webinar is designed for leaders who want to learn how to elevate the business development skills of the lawyers in their firms. As a leader, one of your main roles is getting your lawyers to generate more revenue. As the wizards behind the curtain, what tools and approaches do you have at your disposal to make that happen? In this webinar, David Freeman, JD, will share insights collected from a five-week mastermind program conducted with 20 professional development experts from Am Law 200 firms.  

    Objectives: 

    • Understand how they can drive more, and better, business development activity in their firms. 
    • Learn approaches to provide training that can make an impact.  
    • Develop systems to keep business development an ongoing part of the firm’s culture. 
    • Promoting a firmwide culture of business development. 
    • Identify leadership responsibilities to drive action and foster greater internal collaboration. 

    CLM®Application Credit: 1 hour(s) of Organizational Devlopment 

    CLM® Application Credit for Functional Specialists: 1 hour(s) in the subject area of Human Resources Management (HR) towards the additional hours required of some Functional Specialists to fulfill the CLM application. 

    CLM® Recertification Credit: 1 hour(s) in the subject area of Human Resources Management (HR) 

    David Freeman, J.D. (Moderator)

    David H. Freeman, JD, is a former practicing lawyer from New York, an award-winning consultant and a two-time best-selling author. He’s a member of the National Law Journal Hall of Fame for being voted the No. 1 business development consultant and coach in the United States for several consecutive years. Freeman is the founder of David Freeman Consulting Group, and he’s trained and coached well over 10,000 lawyers in over 200 law firms worldwide. He’s worked with nearly half of the Am Law 200, is the author and co-author of 14 books on law firm business development and leadership, and he is the creator of Lawyer BookBuilder, an online self-study program that shows lawyers how to become exceptional rainmakers.

  • Leadership from Day One: Easy and Organic Leadership Development
    Product not yet rated Contains 2 Component(s), Includes Credits Includes a Live Web Event on 04/09/2025 at 2:00 PM (CDT)

    In this webinar, you will learn six simple, organic strategies to cultivate leadership within your organization — no training department or consultants required. By integrating these easy, actionable practices into your daily operations you’ll create an environment where leaders can grow and thrive naturally, over time.

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    Leadership development doesn’t need to be complicated or costly. In this webinar, you will learn six simple, organic strategies to cultivate leadership within your organization — no training department or consultants required. The key to success is consistency. By integrating these easy, actionable practices into your daily operations, you’ll create an environment where leaders can grow and thrive naturally, over time. 


    Objectives:     

    • Recognize the benefits of integrating leadership growth into everyday activities and interactions. 
    • Learn six practical and low-effort methods to foster leadership skills naturally. 
    • Create a “leadership culture” that encourages ongoing development — no one and done classes. 


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    Leadership development doesn’t need to be complicated or costly. In this webinar, you will learn six simple, organic strategies to cultivate leadership within your organization — no training department or consultants required. The key to success is consistency. By integrating these easy, actionable practices into your daily operations, you’ll create an environment where leaders can grow and thrive naturally, over time. 


    Objectives:     

    • Recognize the benefits of integrating leadership growth into everyday activities and interactions. 
    • Learn six practical and low-effort methods to foster leadership skills naturally. 
    • Create a “leadership culture” that encourages ongoing development — no one and done classes. 


    CLM® Application Credit: 1 hour(s) of Organizational Management (OM) OR Human Resources Management (HR).

    CLM® Application Credit for Functional Specialists: 1 hour(s) in the subject area of Human Resources Management (HR) towards the additional hours required of some Functional Specialists to fulfill the CLM application. 

    CLM® Recertification Credit: 1 hour(s) in the subject area of Human Resources Management (HR) 

    Nanette Miner (Moderator)

    Nanette Miner, EdD, is a leadership development strategist with over 30 years of experience in a variety of industries spanning financial services, insurance, hospitality, manufacturing, construction, broadcasting and more. Miner helps small- to medium-sized businesses secure their future by assisting in the development of a succession pipeline filled with ready and capable future leaders. She is the Chief Executive Officer (CEO) and Managing Consultant of The Training Doctor, LLC, a frequent contributor to workplace journals and podcasts, the author of eight business books, and a frequent speaker at industry events. 

    SCORE Certified Mentor 
    Vistage Speaker

  • From Good to Great: Achieving Best-in-Class Financial Performance in Your Firm
    Product not yet rated Contains 2 Component(s), Includes Credits Includes a Live Web Event on 03/26/2025 at 2:00 PM (CDT)

    Gary Allen, founder of LeanLaw, will share key insights on achieving best-in-class financial performance in law firms. Attendees will learn the three pillars of financial excellence—People, Product, and Process—and strategies to improve financial metrics, compensation alignment, and technology use.

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    In this engaging and practical session, Gary Allen, Founder of LeanLaw and a retired partner in a midsize law firm, will share the key insights from his popular webinar series on best-in-class financial performance. Participants will learn the critical difference between average and best-in-class law firms and discover the three pillars of financial excellence: people, product and process. From mastering financial metrics to aligning compensation systems and leveraging technology, this session will provide law firm administrators and managing partners with actionable strategies to elevate their firm’s financial health.

    Objectives: 

    • Discover the core financial metrics that define success for midsize law firms. 
    • Review best practices for compensation systems that retain top talent. 
    • Identify how to build an efficient, customized tech stack for seamless financial and operational management. 
    • Discuss how to design and construct efficient workflows that reduce overhead and increase cash flow. 
    • Describe practical strategies for how to effect these changes. 


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    In this engaging and practical session, Gary Allen, Founder of LeanLaw and a retired partner in a midsize law firm, will share the key insights from his popular webinar series on best-in-class financial performance. Participants will learn the critical difference between average and best-in-class law firms and discover the three pillars of financial excellence: people, product and process. From mastering financial metrics to aligning compensation systems and leveraging technology, this session will provide law firm administrators and managing partners with actionable strategies to elevate their firm’s financial health.

    Objectives: 

    • Discover the core financial metrics that define success for midsize law firms. 
    • Review best practices for compensation systems that retain top talent. 
    • Identify how to build an efficient, customized tech stack for seamless financial and operational management. 
    • Discuss how to design and construct efficient workflows that reduce overhead and increase cash flow. 
    • Describe practical strategies for how to effect these changes. 


    CLM® Application Credit: - Application Management Category: 1 hour(s) of Financial Management.

    CLM® Recertification Credit: 1 hour(s) in the subject area of Financial Management (FM) 

    or

    CLM®Application Credit: 1 hour(s) of Operations Management 

    CLM® Recertification Credit: 1 hour(s) in the subject area of Operations Management (OM).

    Gary G. Allen, Esq. (Moderator)

    Founder and Board Chair

    LeanLaw

    Gary G. Allen, Esq., is a Founder and Board Chair at LeanLaw, a legal timekeeping, invoicing and reporting software company, as well as a retired partner at Givens Pursley LLP where he practiced law for 30+ years. He was only two years out of Stanford Law School when the firm he was working for imploded. It happened again four years later, and he was left without a job with a 6-month-old baby to feed. Those experiences created a passion in Allen to help law firms be better businesses, with efficient operations, streamlined financial management and a laser focus on profitability. 

     

  • Defining Success: What Law Firms Need from Tomorrow’s Leaders
    Product not yet rated Contains 2 Component(s), Includes Credits Includes a Live Web Event on 03/12/2025 at 2:00 PM (CDT)

    This session explores the evolving demands of law firm leadership, highlighting the need for leaders who are both high performers and skilled in guiding teams. Attendees will learn essential leadership skills for success today and gain actionable insights into building a strong leadership pipeline for firm stability and cohesion.

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    This session delves into the evolving demands of law firm leadership. As firms navigate complex challenges, the need for leaders who are not only high performers but also skilled in guiding teams has never been greater. This session explores what true success in leadership looks like today and the essential skills future leaders must develop to thrive. Attendees will gain actionable insights into building a leadership pipeline that ensures firm stability, team cohesion and a clear vision for tomorrow. 

    Objectives: 

    • Identify key leadership qualities and skills essential for the future success of law firm leaders. 
    • Analyze current leadership practices within law firms to determine areas for growth and improvement in developing tomorrow's leaders. 
    • Design a framework for cultivating leadership talent that aligns with the evolving needs of law firms, focusing on both professional and personal development.
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    This session delves into the evolving demands of law firm leadership. As firms navigate complex challenges, the need for leaders who are not only high performers but also skilled in guiding teams has never been greater. This session explores what true success in leadership looks like today and the essential skills future leaders must develop to thrive. Attendees will gain actionable insights into building a leadership pipeline that ensures firm stability, team cohesion and a clear vision for tomorrow. 

    Objectives: 

    • Identify key leadership qualities and skills essential for the future success of law firm leaders. 
    • Analyze current leadership practices within law firms to determine areas for growth and improvement in developing tomorrow's leaders. 
    • Design a framework for cultivating leadership talent that aligns with the evolving needs of law firms, focusing on both professional and personal development.

    CLM® Application Credit: - Application Management Category: 1-hour(s) of Communication Skills 

    CLM® Recertification Credit: 1-hour(s) in the subject area of Communications & Organizational Management (CM)  

    Note: *CM sessions DO NOT qualify for CLM Application Credit for the Functional Specialist 

    Debbie Foster (Moderator)

    Affinity Consulting

    Debbie Foster has worked with law firms and legal departments for over 25 years, transforming the complex and ever-changing landscape into a navigable road map with ease. Foster blends savvy strategic management, charismatic leadership and deep knowledge of how technology can transform an organization to lead law firms and legal departments and build organizations for whatever the future holds.

  • An Administrator’s Guide to Driving Business Development
    Contains 2 Component(s), Includes Credits

    This webinar is scheduled for Wednesday, 02/26/2025 at 2:00 PM (CST). This webinar will help administrators break the cycle of random marketing acts by building a strategic framework for profile raising and revenue generation. The session will include best practices for a law firm’s digital presence, an easily executed model for fully leveraging the good work the firm is already doing and tips for optimizing conference sponsorships and investments throughout 2025.

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    A new year brings attorneys’ renewed focus on marketing and business development efforts for themselves and their firms. How can law firm administrators channel this enthusiasm into actionable strategies and drive real change in 2025? This webinar will help administrators break the cycle of random marketing acts by building a strategic framework for profile raising and revenue generation. The session will include best practices for a law firm’s digital presence, an easily executed model for fully leveraging the good work the firm is already doing and tips for optimizing conference sponsorships and investments throughout 2025. 



    O    bjectives    :  

    • Learn best practices for attorney LinkedIn profiles and firm pages.  
    • Implement a five-step process to fully leverage firm accomplishments and thought leadership.  
    • Explore strategies for negotiating and maximizing the value of conference sponsorships.  
    • Utilize actionable checklists to help attorneys achieve the highest ROI from conference participation. 


    image

    A new year brings attorneys’ renewed focus on marketing and business development efforts for themselves and their firms. How can law firm administrators channel this enthusiasm into actionable strategies and drive real change in 2025? This webinar will help administrators break the cycle of random marketing acts by building a strategic framework for profile raising and revenue generation. The session will include best practices for a law firm’s digital presence, an easily executed model for fully leveraging the good work the firm is already doing and tips for optimizing conference sponsorships and investments throughout 2025. 



    O    bjectives    :  

    • Learn best practices for attorney LinkedIn profiles and firm pages.  
    • Implement a five-step process to fully leverage firm accomplishments and thought leadership.  
    • Explore strategies for negotiating and maximizing the value of conference sponsorships.  
    • Utilize actionable checklists to help attorneys achieve the highest ROI from conference participation. 


    CLM®Application Credit: 1 hour(s) of Organizational Development 

    CLM® Application Credit for Functional Specialists: 1 hour(s) in the subject area of Legal Industry/ Business Management (LI) towards the additional hours required of some Functional Specialists to fulfill the CLM application. 

    CLM® Recertification Credit: 1 hour(s) in the subject area of Legal Industry/ Business Management (LI) 

    Jocelyn Brumbaugh (Moderator)

    Founder

    Builden Partners

    Jocelyn Brumbaugh is the Founder of Builden Partners, a consulting firm providing marketing strategy for law firms. The firm’s process-driven solutions stem from her days as an in-house marketer at AmLaw 100 firms including Foley & Lardner and Baker McKenzie

    Lilly McAveeney (Moderator)

    Marketing & Business Development Manager

    Builden Partners

    Lilly McAveeney is a Marketing and Business Development Manager at Builden Partners, where she crafts long-term marketing plans and leads the implementation of customized strategies for Builden’s mid-sized and AmLaw clients. Before joining Builden, she was an in-house marketer at Reed Smith and Latham & Watkins.

  • How You Can Coach Your Attorneys for Growth in 2025
    Contains 2 Component(s), Includes Credits

    Legal administrators have a unique opportunity to influence their firm’s growth and success by guiding individual attorneys to become more intentional and collaborative in growing their practices. This webinar takes a bottom-up approach to business development, empowering legal administrative leaders to act as motivators, mentors and strategic guides. Learn how to foster attorney engagement, enhance retention and create greater success and fulfillment for attorneys – all while adding value to the firm and its clients. We’ll explore how to leverage coaching moments to guide attorneys at pivotal career stages, including rising associates and new partners.

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    Legal administrators have a unique opportunity to influence their firm’s growth and success by guiding individual attorneys to become more intentional and collaborative in growing their practices. This webinar takes a bottom-up approach to business development, empowering legal administrative leaders to act as motivators, mentors and strategic guides. Learn how to foster attorney engagement, enhance retention and create greater success and fulfillment for attorneys – all while adding value to the firm and its clients. We’ll explore how to leverage coaching moments to guide attorneys at pivotal career stages, including rising associates and new partners. 


    Objectives:     

    • Describe the contrast between “doing the work” and “winning the work,” and provide practical steps to guide attorneys. 
    • Understand common obstacles like procrastination and perceived lack of time, with techniques to overcome them. 
    • Introduce methods for nurturing impactful relationships — internally and externally. 
    • Examine a phased coaching approach from motivation to practical application. 


    image

    Legal administrators have a unique opportunity to influence their firm’s growth and success by guiding individual attorneys to become more intentional and collaborative in growing their practices. This webinar takes a bottom-up approach to business development, empowering legal administrative leaders to act as motivators, mentors and strategic guides. Learn how to foster attorney engagement, enhance retention and create greater success and fulfillment for attorneys – all while adding value to the firm and its clients. We’ll explore how to leverage coaching moments to guide attorneys at pivotal career stages, including rising associates and new partners. 


    Objectives:     

    • Describe the contrast between “doing the work” and “winning the work,” and provide practical steps to guide attorneys. 
    • Understand common obstacles like procrastination and perceived lack of time, with techniques to overcome them. 
    • Introduce methods for nurturing impactful relationships — internally and externally. 
    • Examine a phased coaching approach from motivation to practical application. 


    CLM®Application Credit: 1 hour(s) of Organizational Development (OD) 

    CLM® Application Credit for Functional Specialists: 1 hour(s) in the subject area of Human Resources Management (HR) towards the additional hours required of some Functional Specialists to fulfill the CLM application. 

    CLM® Recertification Credit: 1 hour(s) in the subject area of Human Resources Management (HR) 

    Clinton P. Gary (Moderator)

    CEO | Consultant | Coach | COLPM Fellow

    CREDO Consulting LLC

    Clinton Gary, a newly elected Fellow of the College of Law Practice Management, is the Chief Executive Officer of CREDO Consulting and a collaborative growth expert dedicated to helping law firms grow strategically and collaborate effectively. A former Chief Marketing and Business Development Officer for multiple law firms — including one recognized on  The NLJ’s Midsize Hot List — Clinton partners with firm leaders and coaches lawyers to refine strategies and implement proven business development methodologies. 

  • AI Like a Pro: 25+ Prompts that Boost Productivity Without Increasing Risk
    Contains 2 Component(s), Includes Credits

    AI is changing the game across industries - including legal. This fast-paced session will be loaded with real examples and scenarios for immediate implementation. It will convince even the most reluctant believers that AI has real value.

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    AI is changing the game across industries - including legal. It has been shown to get better results (14% better quality) faster (60% productivity improvements). In addition to demonstrating 25+ prompts you can use for tasks like content creation, copywriting, client services, data analysis, and workflows, we’ll also cover prompt engineering. Prompt engineering is the art of writing good prompts for AI to get better results. Discover how to structure AI prompts to generate the results you want and inspire you to dive into AI like a pro. 

    This fast-paced session will be loaded with real examples and scenarios for immediate implementation. It will convince even the most reluctant believers that AI has real value. It also includes handouts you can use over and over again to drive business results from using AI. 
     

    Objectives:  

    • Identify the tasks AI can and can’t complete well 
    • Learn how to engineer prompts to get better results 
    • Applying formula(s) and modifiers for prompt optimization 
    • Analyzing 25+ specific prompts that you can use immediately 
    • Evaluate the risks and limitations of AI 


    image

    AI is changing the game across industries - including legal. It has been shown to get better results (14% better quality) faster (60% productivity improvements). In addition to demonstrating 25+ prompts you can use for tasks like content creation, copywriting, client services, data analysis, and workflows, we’ll also cover prompt engineering. Prompt engineering is the art of writing good prompts for AI to get better results. Discover how to structure AI prompts to generate the results you want and inspire you to dive into AI like a pro. 

    This fast-paced session will be loaded with real examples and scenarios for immediate implementation. It will convince even the most reluctant believers that AI has real value. It also includes handouts you can use over and over again to drive business results from using AI. 
     

    Objectives:  

    • Identify the tasks AI can and can’t complete well 
    • Learn how to engineer prompts to get better results 
    • Applying formula(s) and modifiers for prompt optimization 
    • Analyzing 25+ specific prompts that you can use immediately 
    • Evaluate the risks and limitations of AI 


    CLM®Application Credit: 1 hour(s) of Information Technology OR Operations Management (OM) 

    (Session may not qualify for Application Credit) 

    CLM® Application Credit for Functional Specialists: 1 hour(s) in the subject area of Operations Management (OM) towards the additional hours required of some Functional Specialists to fulfill the CLM application. 

    CLM® Recertification Credit: 1 hour(s) in the subject area of Operations Management (OM) 

    Krista Neher (Moderator)

    CEO of Boot Camp Digital

    Boot Camp Digital

    Krista Neher is a seasoned marketing professional who helps companies around the world to increase their digital marketing capabilities. She is the Chief Executive Officer (CEO) of Boot Camp Digital, bestselling author of four books and an international speaker. Neher is a social media pioneer, having run one of the first successful corporate Twitter accounts — before social media was even a recognized phrase. She has over 15 years of branding and marketing experience, working with companies like Procter & Gamble, GE, Macy’s, Google and the United States Senate and has been featured as an expert in the New York Times, CNN, Wall Street Journal, NBC, CBS, Mashable and the Associated Press. Neher is passionate about social media and digital marketing and created one of the first accredited social media certification programs in the world. 

  • Transforming Your Talent: Designing a 2025 Training Program to Empower Your Legal Team
    Contains 2 Component(s), Includes Credits

    As the legal landscape continues to evolve, firms that invest in transformative training programs for their teams see lasting benefits in productivity, engagement and retention. This session will guide law firm administrators in designing a 2025 training program that empowers both attorneys and support staff. You’ll learn practical methods to assess your firm’s unique needs, craft a forward-thinking curriculum and foster a culture of growth and innovation. By the end of this session, you’ll have a roadmap for creating a training program that strengthens individual skills and drives firmwide transformation.

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    As the legal landscape continues to evolve, firms that invest in transformative training programs for their teams see lasting benefits in productivity, engagement and retention. This session will guide law firm administrators in designing a 2025 training program that empowers both attorneys and support staff. You’ll learn practical methods to assess your firm’s unique needs, craft a forward-thinking curriculum and foster a culture of growth and innovation. By the end of this session, you’ll have a roadmap for creating a training program that strengthens individual skills and  drives firmwide transformation. 

    Objectives  

      

    • Assess current skills gaps and growth opportunities within the firm to design a transformative training program that meets the needs of both legal and support staff. 
    • Create a forward-thinking curriculum that fosters continuous development, adaptability and innovation in alignment with firm goals. 
    • Establish measurable objectives and benchmarks to track progress, assess impact and drive ongoing improvement in individual and team performance. 
    • Implement inclusive and engaging training strategies that cater to diverse learning styles and encourage active participation across the firm. 
    • Evaluate the effectiveness of the training program through data-driven insights and feedback loops to ensure lasting impact and alignment with evolving firm needs.  


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    As the legal landscape continues to evolve, firms that invest in transformative training programs for their teams see lasting benefits in productivity, engagement and retention. This session will guide law firm administrators in designing a 2025 training program that empowers both attorneys and support staff. You’ll learn practical methods to assess your firm’s unique needs, craft a forward-thinking curriculum and foster a culture of growth and innovation. By the end of this session, you’ll have a roadmap for creating a training program that strengthens individual skills and  drives firmwide transformation. 

    Objectives  

      

    • Assess current skills gaps and growth opportunities within the firm to design a transformative training program that meets the needs of both legal and support staff. 
    • Create a forward-thinking curriculum that fosters continuous development, adaptability and innovation in alignment with firm goals. 
    • Establish measurable objectives and benchmarks to track progress, assess impact and drive ongoing improvement in individual and team performance. 
    • Implement inclusive and engaging training strategies that cater to diverse learning styles and encourage active participation across the firm. 
    • Evaluate the effectiveness of the training program through data-driven insights and feedback loops to ensure lasting impact and alignment with evolving firm needs.  


    CLM®Application Credit: 1 hour(s) of Organizational Devlopment 

    CLM® Application Credit for Functional Specialists: 1 hour(s) in the subject area of Human Resources Management (HR) towards the additional hours required of some Functional Specialists to fulfill the CLM application. 

    CLM® Recertification Credit: 1 hour(s) in the subject area of Human Resources Management (HR) 

    Danielle DavisRoe (Moderator)

    Senior Consultant

    Affinity Consulting Group

    Danielle DavisRoe is a Senior Consultant for Affinity Consulting Group. Prior to coming to Affinity, DavisRoe practiced law at a boutique firm in central Ohio. She speaks for bar associations and ALA chapters around the country on ethics, firm management and technology. DavisRoe primarily focuses on providing legal professionals with hands-on training in Microsoft Office and PDF applications. She is the co-author of Affinity’s Microsoft Office and PDF software for legal professional manuals, as well as countless articles and blogs.