Webinars
Upcoming as well as on-demand webinars are available here. Watch this short video for how to find, register for and participate in webinars through the system.
Most webinars are $39 for members and $99 for non-members. Each registration is for one attendee. CLM credit can be received for ALA live or on-demand webinars and many webinars have been approved for HRCI and SHRM recertification credits. See each webinar description for specifics.
Any questions should be directed to elearning@alanet.org.
120 Results
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Contains 2 Component(s), Includes Credits Includes a Live Web Event on 10/22/2025 at 2:00 PM (CDT)
This interactive workshop will provide practical, easy-to-incorporate tips to help you hone your time management skills, increase your productivity and set healthy workplace boundaries. This is a virtual version of the popular session from ALA's 2025 Annual Conference, featuring updates.
Legal administrators live in an ever-connected world filled with constant distractions, nonstop demands, and never-ending deadlines. Now more than ever, mastering time management is critical to your success. This interactive workshop will provide practical, easy-to-incorporate tips to help you hone your time management skills, increase your productivity and set healthy workplace boundaries.
Learning Objectives:
- Best practices to eliminate distractions
- Strategies to spend your time more efficiently
- Techniques to get more organized
- How to prioritize competing deadlines
Legal administrators live in an ever-connected world filled with constant distractions, nonstop demands, and never-ending deadlines. Now more than ever, mastering time management is critical to your success. This interactive workshop will provide practical, easy-to-incorporate tips to help you hone your time management skills, increase your productivity and set healthy workplace boundaries.
Learning Objectives:
- Best practices to eliminate distractions
- Strategies to spend your time more efficiently
- Techniques to get more organized
- How to prioritize competing deadlines
CLM® Application Credit: 1.0 hour(s) of Self-Management Skills (SM).
CLM® Application Credit for Functional Specialists: Not applicable.
CLM® Recertification Credit: Not applicable.
*SM sessions DO NOT qualify for CLM Application Credit for the Functional Specialist or Recertification.
EJ Stern
Cofounder
Fractional Law Firm CMO
EJ Stern, MA, CPC, is the Co-Founder and Chief Marketing Officer with Fractional Law Firm. She advises law firms and lawyers on how to effectively expand their business and generate greater revenue. Stern has nearly 20 years of experience leading strategy, business development, marketing and lateral integration for the legal industry. As a business development coach, she is adept at helping lawyers cultivate, retain and grow their client base. She served as U.S. Head of Client Development for Clyde & Co and Associate Director – Business Development Coaching for Troutman Pepper (f/k/a Troutman Sanders). Stern is certified through the Academy of Creative Coaching. She received her master’s degree from New York University, summa cum laude, and her bachelor’s degree from American University, summa cum laude and Phi Beta Kappa.
Christy Walsh
COO
Drew, Eckl, & Farnham
Christy Walsh is a seasoned C-level executive with more than 10 years of experience in strategic leadership and operations in the legal industry. Currently serving as the Chief Operating Officer at Drew Eckl & Farnham, she oversees all key administrative functions, including financial management, human resources, IT and facilities management. She has a proven track record of aligning people and processes with strategic business goals, implementing innovative solutions, and refining policies to optimize performance. Her passion for continuous improvement, data-driven decision-making and client service excellence makes her a key player in shaping and implementing long-term strategic goals for her firm.
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- Best practices to eliminate distractions
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Contains 2 Component(s), Includes Credits Includes a Live Web Event on 10/08/2025 at 2:00 PM (CDT)
This practical session will explore modern, adaptable approaches to project management tailored to the unique environment of law firms and to different types of projects.
Legal administrators are increasingly tasked with driving efficiency, streamlining processes, improving cross-functional collaboration and executing operational initiatives that support firmwide goals on time and within budget. This practical session will explore modern, adaptable approaches to project management tailored to the unique environment of law firms and to different types of projects. You'll learn how to apply core project management principles with clarify and confidence for when you are leading a technology rollout, operational change or a strategic initiative. We'll discuss how to recognize the right tools, frameworks and leadership styles to use in different contexts as well as how to move from reactive task-doing to proactive project leadership. Gain insight into aligning teams, managing scope and resources and communicating project value.
Objectives:
- Discover how to structure and manage legal operations projects from planning through execution in the law firm environment.
- Learn how to deploy project management tools and communication strategies based on project scope, stakeholders and firm culture.
- Determine the shift from reactive problem-solving to proactive thought leadership in legal operations.
Webinars are $39 for ALA members and $99 for the public.
Legal administrators are increasingly tasked with driving efficiency, streamlining processes, improving cross-functional collaboration and executing operational initiatives that support firmwide goals on time and within budget. This practical session will explore modern, adaptable approaches to project management tailored to the unique environment of law firms and to different types of projects. You'll learn how to apply core project management principles with clarify and confidence for when you are leading a technology rollout, operational change or a strategic initiative. We'll discuss how to recognize the right tools, frameworks and leadership styles to use in different contexts as well as how to move from reactive task-doing to proactive project leadership. Gain insight into aligning teams, managing scope and resources and communicating project value.
Objectives:
- Discover how to structure and manage legal operations projects from planning through execution in the law firm environment.
- Learn how to deploy project management tools and communication strategies based on project scope, stakeholders and firm culture.
- Determine the shift from reactive problem-solving to proactive thought leadership in legal operations.
Webinars are $39 for ALA members and $99 for the public.
CLM® Application Credit: 1.0 hour(s) of Operational Development.
CLM® Application Credit for Functional Specialists: 1.0 hour(s) in the subject area of Operations Management (OM) towards the additional hours required of some Functional Specialists to fulfill the CLM application.
CLM® Recertification Credit: 1.0 hour(s) in the subject area of Operations Management (OM).*Please contact certification@alanet.org for information regarding continuing education credits. CE credit offered for this program is applicable for 3 years following the live session.
Melissa Hansel
LPM Certified
Outlook Advisory Group
Melissa Hansel is a legal operations expert with 18+ years of experience guiding teams to streamline operations, scale revenue, optimize client outcomes and build high performance. Hansel combines legal workflow and technical expertise with a passion for organizational development, communication, collaboration and innovation. She guides legal teams in improving processes, developing leaders, optimizing operations, and achieving long-term growth. As a speaker, she offers practical insights to empower legal professionals and drive success.
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Contains 2 Component(s), Includes Credits Includes a Live Web Event on 09/24/2025 at 2:00 PM (CDT)
While some may shy away from conflict at work, collaboratively working through disagreements in the workplace can help employee productivity and spur personal development.
While some may shy away from conflict at work, collaboratively working through disagreements in the workplace can help employee productivity and spur personal development. It’s critical for team members to know their conflict tendencies, and to work to build self-awareness of how their instincts may differ from what the situation calls for.
This workshop on hybrid and remote conflict skills provides simple, practical techniques for assessing a conflict scenario and making a strategic decision for how to move forward to achieve the best solution while also strengthening and building trust amongst remote colleagues.
Learning Objectives:
- Discover how to use the “Five Modes of Conflict” model to assess a conflict, understand your options and execute a productive strategy that minimizes disruption and maximizes your likelihood of success.
- Develop a self- discovery exercise to understand your own personal preferences and tendencies when it comes to conflict at work.
- Explain the steps to effectively conduct a collaborative conflict resolution process in a remote setting.
- Construct tools and techniques for effective virtual communication during a conflict including active listening skills, question-asking techniques and “reframing” techniques necessary to diffuse unproductive tension and focus on forward-looking problem solving.
While some may shy away from conflict at work, collaboratively working through disagreements in the workplace can help employee productivity and spur personal development. It’s critical for team members to know their conflict tendencies, and to work to build self-awareness of how their instincts may differ from what the situation calls for.
This workshop on hybrid and remote conflict skills provides simple, practical techniques for assessing a conflict scenario and making a strategic decision for how to move forward to achieve the best solution while also strengthening and building trust amongst remote colleagues.
Learning Objectives:
- Discover how to use the “Five Modes of Conflict” model to assess a conflict, understand your options and execute a productive strategy that minimizes disruption and maximizes your likelihood of success.
- Develop a self- discovery exercise to understand your own personal preferences and tendencies when it comes to conflict at work.
- Explain the steps to effectively conduct a collaborative conflict resolution process in a remote setting.
- Construct tools and techniques for effective virtual communication during a conflict including active listening skills, question-asking techniques and “reframing” techniques necessary to diffuse unproductive tension and focus on forward-looking problem solving.
CLM Application Credit: 1.0 hours of Communications Skills.
CLM Functional Specialist Credit: 1.0 hours of Human Resources.CLM Recertification Credit: 1.0 hours of Human Resources.
This webinar has been submitted for HRCI and SHRM credit.
David Collins
CEO
Oak and Reeds
Dave Collins is the Founder and Chief Executive Officer of Oak and Reeds, a training consultancy that uses interactive content to train clients on critical communication skills they can use at work and in life. With his clients, Collins works as a trainer, facilitator, keynote speaker and executive coach.
Since founding his business eight years ago, Collins has worked with global clients like Nike, Airbus, Salesforce, TikTok and Google to train leaders on how to work, manage and communicate more effectively.
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Contains 2 Component(s), Includes Credits
How AI can be used securely and effectively across legal administration, operations and support roles.
Legal professionals who support attorneys are under growing pressure to do more with less. Artificial Intelligence (AI) isn't about replacing your expertise - it's about extending it. This webinar provides a focused, practical introduction to how AI can be used securely and effectively across legal administration, operations, and support roles.
You'll leave with concrete examples, usable templates and an understanding of what to do and what to avoid when integrating AI into your daily workflow.
No coding. No jargon. Just clear guidance designed for those who keep the legal engine running.
Learning Objectives
Following this session, you will be able to:
- Discover potential uses of AI in legal administration, operations, and support tasks
- Construct AI prompts that increase the accuracy and relevance of results
- Reframe common risks associated with AI use in legal settings
- Measure client confidentiality by using AI tools in alignment with firm protocols
- Apply AI to real-world administrative tasks like summarizing notes, drafting communications and organizing internal documentation
This webinar is $39 for ALA members and $99 for the public.
Legal professionals who support attorneys are under growing pressure to do more with less. Artificial Intelligence (AI) isn't about replacing your expertise - it's about extending it. This webinar provides a focused, practical introduction to how AI can be used securely and effectively across legal administration, operations, and support roles.
You'll leave with concrete examples, usable templates and an understanding of what to do and what to avoid when integrating AI into your daily workflow.
No coding. No jargon. Just clear guidance designed for those who keep the legal engine running.
Learning Objectives
Following this session, you will be able to:
- Discover potential uses of AI in legal administration, operations, and support tasks
- Construct AI prompts that increase the accuracy and relevance of results
- Reframe common risks associated with AI use in legal settings
- Measure client confidentiality by using AI tools in alignment with firm protocols
- Apply AI to real-world administrative tasks like summarizing notes, drafting communications and organizing internal documentation
This webinar is $39 for ALA members and $99 for the public.
CLM® Application Credit: 1.0 hour(s) of Information Technology
CLM® Application Credit for Functional Specialists: 1.0 hour(s) in the subject area of Operations Management (OM) towards the additional hours required of some Functional Specialists to fulfill the CLM application.
CLM® Recertification Credit: 1.0 hour(s) in the subject area of Operations Management (OM)
Spencer Smith
Spencer X Smith consults for and invests in dozens of high-tech projects and teaches using simple language. His company AmpliPhi has worked with legal industry clients since 2015, and he has spoken at dozens of ALA events. After his 2025 ALA Conference session, he earned an average post-speech evaluation rating of 4.94/5.0. Audience feedback described his talk as 'the best AI session of the week' and praised his clear, actionable insights.
Spencer teaches AI-related topics at the University of Wisconsin and is an AI consultant for the world's largest bond manager (PIMCO). He's a graduate of the Economics of Digital Assets program at the University of Pennsylvania, and is the author of Amazon Bestseller ROTOMA: The ROI of Social Media Top of Mind.
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Contains 2 Component(s), Includes Credits
The presence and prevalence of addiction and mental health issues in the legal profession.
This session will focus on the presence and prevalence of addiction and mental health issues in the legal profession. The discussion will include topics such as dealing with depression and anxiety, as well as handling addictions including alcohol, illicit and prescription drug use, gambling and technology. Learn about the prevalence in and potential harm to individuals, firms, and society at large. Ethical considerations will also be presented.
Learning Objectives:
- Identify and discuss the prevalence of substance abuse and mental health issues in the legal field.
- Discover various process addictions and how they interact with substance abuse and mental health.
- Identify ethical considerations of substance abuse and mental health in the legal field.
Webinars are $39 for ALA members and $99 for the public.
This session will focus on the presence and prevalence of addiction and mental health issues in the legal profession. The discussion will include topics such as dealing with depression and anxiety, as well as handling addictions including alcohol, illicit and prescription drug use, gambling and technology. Learn about the prevalence in and potential harm to individuals, firms, and society at large. Ethical considerations will also be presented.
Learning Objectives:
- Identify and discuss the prevalence of substance abuse and mental health issues in the legal field.
- Discover various process addictions and how they interact with substance abuse and mental health.
- Identify ethical considerations of substance abuse and mental health in the legal field.
Webinars are $39 for ALA members and $99 for the public.
CLM® Application Credit: 1.0 hour(s) in the subject area of Organizational Development.
CLM® Application Credit for Functional Specialists: N/A
CLM® Recertification Credit: 1.0 hour(s) in the subject area of Substance Abuse.
Eric J. Webber, MA, CADC, CCS, CSAT/CMAT, CCPG
Caron Legal Professionals Program
Eric Webber, MA, CADC, CSAT/CMAT, CCS, CCPG, is Senior Behavioral Health Therapist and Legal Professionals Program Coordinator at Caron Treatment Center in Wernersville, Pennsylvania. He provides direct care through specialty lectures and counseling sessions focused on relapse, addiction interaction disorders, work/professional related issues, and other targeted needs. Webber is a Certified Alcohol and Drug Counselor, Certified Clinical Supervisor and holds a Certificate of Competency in Problem Gambling, all through the Pennsylvania Certification Board. He is also a Certified Sex Addiction Therapist and a Certified Multiple Addiction Therapist through the International Institute for Trauma and Addiction Professionals. He holds a master’s degree from Alvernia University.
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Contains 2 Component(s), Includes Credits
The real challenge isn't stress itself, but our reactions to it. Fortunately, we can learn to control these reactions.
Stress is a leading cause of health issues, accounting for 60–90% of doctor visits and causing over 1 million workers to miss work daily, costing companies approximately $602 per employee annually.
The real challenge isn't stress itself, but our reactions to it. Fortunately, we can learn to control these reactions.
In this session, you'll discover cutting-edge self-care techniques — affirmations, visualization, breathwork, mindfulness, and mini-meditations — that you and your team can implement to enhance well-being.
Learn to master a mini-meditation that can be practiced anytime. Understand how visualization can boost leadership and performance outcomes. Explore how your words and thoughts influence your daily life. Incorporate all your senses into daily mindfulness to reduce stress and regain control, leading to greater peace and productivity.
Learning Objectives:
- Identify emotional, physical, and behavioral signs of stress.
- Examine current research on meditation, positive self-talk, and visualization, and how to incorporate them into your workday.
- Discover a simple technique, known as a mini-meditation, and mindfulness practices to halt the stress response in its tracks.
- Learn how daydreams can enhance immune function and promote relaxation.
- Learn how to integrate mindfulness into your day, even with a busy schedule.
This webinar is $39 for ALA Members and $99 for the public.
Stress is a leading cause of health issues, accounting for 60–90% of doctor visits and causing over 1 million workers to miss work daily, costing companies approximately $602 per employee annually.
The real challenge isn't stress itself, but our reactions to it. Fortunately, we can learn to control these reactions.
In this session, you'll discover cutting-edge self-care techniques — affirmations, visualization, breathwork, mindfulness, and mini-meditations — that you and your team can implement to enhance well-being.
Learn to master a mini-meditation that can be practiced anytime. Understand how visualization can boost leadership and performance outcomes. Explore how your words and thoughts influence your daily life. Incorporate all your senses into daily mindfulness to reduce stress and regain control, leading to greater peace and productivity.
Learning Objectives:
- Identify emotional, physical, and behavioral signs of stress.
- Examine current research on meditation, positive self-talk, and visualization, and how to incorporate them into your workday.
- Discover a simple technique, known as a mini-meditation, and mindfulness practices to halt the stress response in its tracks.
- Learn how daydreams can enhance immune function and promote relaxation.
- Learn how to integrate mindfulness into your day, even with a busy schedule.
This webinar is $39 for ALA Members and $99 for the public.
CLM Application Credit: 1 hour of Self-Management Skills.
This webinar is not available for CLM Functional Specialist or CLM Recertification Credit.
This webinar has been submitted for HRCI and SHRM credit.
Kathy Gruver, PhD
Kathy Gruver, PhD, is an international motivational speaker, multiple award-winning author of eight books and certified life and couples coach. She is also a podcast host, hypnotherapist and psychedelic coach. She has spoken over 300 times on four continents, three cruise ships and a handful of islands, including two TEDx talks. Her ability to weave her formal learning with practical experience and humor makes her an in-demand speaker. She earned her PhD in natural health and has studied mind-body medicine at the Benson Henry Institute for Mind-Body Medicine at Harvard. She is a frequent guest on radio and TV. Her audiences include emergency personnel, nurses and physicians, teachers, veterinarians, travel professionals, executives and countless more.
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Contains 2 Component(s), Includes Credits
Uncover the impact generative AI has on the practice of law, learn how to integrate AI into your legal work, strategies for staying competitive and much more, understand AI and what's coming and how you and your firm can be prepared.
Artificial intelligence is already transforming the legal profession — and the pace of change is accelerating faster than even the experts predicted. During this practical, engaging, thought-provoking, and fast-paced webinar you will uncover the impact generative AI has on the practice of law, learn how to integrate AI into your legal work, strategies for staying competitive and much more, understand AI and what's coming and how you and your firm can be prepared.
Learning Objectives:
Discover how generative AI works and why it's different from traditional automation- Real-world applications of AI
- Live demonstrations of Ai drafting legal documents and marketing materials
- Professional, legal, and ethical risks of AI
This webinar is $39 for ALA members and $99 for the public. A recording will be available after the live webinar under the "Contents" tab.Artificial intelligence is already transforming the legal profession — and the pace of change is accelerating faster than even the experts predicted. During this practical, engaging, thought-provoking, and fast-paced webinar you will uncover the impact generative AI has on the practice of law, learn how to integrate AI into your legal work, strategies for staying competitive and much more, understand AI and what's coming and how you and your firm can be prepared.
Learning Objectives:
Discover how generative AI works and why it's different from traditional automation- Real-world applications of AI
- Live demonstrations of Ai drafting legal documents and marketing materials
- Professional, legal, and ethical risks of AI
This webinar is $39 for ALA members and $99 for the public. A recording will be available after the live webinar under the "Contents" tab.CLM® Application Credit: 1.0 hour(s) of Information Technology.
CLM® Application Credit for Functional Specialists: 1.0 hour(s) in the subject area of Operations Management (OM) towards the additional hours required of some Functional Specialists to fulfill the CLM application.
CLM® Recertification Credit: 1.0 hour(s) in the subject area of Operations Management.
Ross Fishman, JD
Ross Fishman, JD, is the Chief Executive Officer of Fishman Marketing, Inc. He specializes in branding, websites and marketing training for law firms. A former litigator, marketing director and marketing partner, he has helped hundreds of firms dominate their markets. Fishman was the first inductee into the Legal Marketing Association’s Hall of Fame, and he served as LMA’s Vice President in 1998. He’s written seven books on marketing, all of which are available on Amazon. A Fellow of the College of Law Practice Management, Ross has been quoted hundreds of times from The New York Times to National Public Radio's All Things Considered.
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Contains 2 Component(s), Includes Credits
Managing your time efficiently is crucial for success—but how do you fit it all in, especially when life’s stressors add extra pressure?
Managing your time efficiently is crucial for success—but how do you fit it all in, especially when life’s stressors add extra pressure? In this webinar, you'll discover practical tools and strategies to boost your time management skills, minimize stress, and leverage technology to stay organized and on track.
Learning Objectives:
- Identify distractions and understand how technology can assist in managing them
- Develop “SMART” goals for short- and long-term projects
- Explain the importance of monitoring progress and adjusting goals accordingly
- Apply strategies for incorporating self-care into a demanding schedule to maintain one’s well-being
This webinar is $39 for ALA members and $99 for the public. A recording will be available following the live event. If you cannot access the recording, please email eLearning@alanet.org.
Managing your time efficiently is crucial for success—but how do you fit it all in, especially when life’s stressors add extra pressure? In this webinar, you'll discover practical tools and strategies to boost your time management skills, minimize stress, and leverage technology to stay organized and on track.
Learning Objectives:
- Identify distractions and understand how technology can assist in managing them
- Develop “SMART” goals for short- and long-term projects
- Explain the importance of monitoring progress and adjusting goals accordingly
- Apply strategies for incorporating self-care into a demanding schedule to maintain one’s well-being
This webinar is $39 for ALA members and $99 for the public. A recording will be available following the live event. If you cannot access the recording, please email eLearning@alanet.org.
CLM® Application Credit: 1 hour of Self-Management Skills
*SMS sessions DO NOT qualify for CLM Application Credit for the Functional Specialist or Recertification Application Credit
SHRM Code: 25-JV39G
HRCI Code: 709330
Patricia Trainor, JD
Associate Director of Graduate Writing Support
Yale University
Patricia Trainor is the Associate Director of Graduate Writing Support in the Graduate Writing Lab at Yale University’s Poorvu Center for Teaching and Learning. She develops and facilitates writing and communication programs for graduate students, focusing on the needs of law school students. Trainor presents workshops on legal writing, academic writing, and time management strategies, emphasizing the importance of maintaining physical, social, and intellectual well-being while handling a demanding workload.
She earned her Bachelor of Arts in Philosophy at the State University of New York, her Master of Science in Mass Communications at San Diego State University, and her Juris Doctor at Loyola University Chicago School of Law.-
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Contains 20 Product(s)
Pursuing the CLM certification? This bundle includes the continuing education you need to apply!
Pursuing the CLM certification? This bundle has been updated with two recent webinar recordings for all categories but Writing Skills. Please stay tuned for a new Writing Skills session in early 2026.
Applicants must complete, within 24 months preceding the date of application, at least 2 hours of coursework in each of the 5 Management Skill Categories:
- Information Technology
- AI Like a Pro: 25+ Prompts that Boost Productivity Without Increasing Risk
- Transforming How You Get Work Done with Microsoft Office
- Writing Skills
- Crafting Emails That Win: The Power of Persuasive Corporate Storytelling
- coming in 2026
- Organizational Development
- The Cash Flow Key: Accounts Receivables Strategies to Unlock Your Firm’s Potential
- Designing the Future of Your Law Firm: It's a Succession Process, Not a Succession Plan
- Communication Skills
- Navigating Emotional Intelligence in the Workplace
- Defining Success: What Law Firms Need from Tomorrow’s Leaders
- Self-Management Skills
- Maximizing Productivity: Time Management Tips for Balancing Success and Stress
- Complete the Stress Cycle Workshop!
This bundle also includes 9 webinars and 1 conference recording from Annual Conference 2018. These webinars are older but still useful and may still be used for CLM application credit.
Coursework may be completed in any of the competencies or combination of competencies that comprise the category. This bundle contains on-demand education in all five categories. Altogether, this will satisfy the 10 hour requirement for the CLM application.
$279 for members and $479 for nonmembers
Pursuing the CLM certification? This bundle has been updated with two recent webinar recordings for all categories but Writing Skills. Please stay tuned for a new Writing Skills session in early 2026.
Applicants must complete, within 24 months preceding the date of application, at least 2 hours of coursework in each of the 5 Management Skill Categories:
- Information Technology
- AI Like a Pro: 25+ Prompts that Boost Productivity Without Increasing Risk
- Transforming How You Get Work Done with Microsoft Office
- Writing Skills
- Crafting Emails That Win: The Power of Persuasive Corporate Storytelling
- coming in 2026
- Organizational Development
- The Cash Flow Key: Accounts Receivables Strategies to Unlock Your Firm’s Potential
- Designing the Future of Your Law Firm: It's a Succession Process, Not a Succession Plan
- Communication Skills
- Navigating Emotional Intelligence in the Workplace
- Defining Success: What Law Firms Need from Tomorrow’s Leaders
- Self-Management Skills
- Maximizing Productivity: Time Management Tips for Balancing Success and Stress
- Complete the Stress Cycle Workshop!
This bundle also includes 9 webinars and 1 conference recording from Annual Conference 2018. These webinars are older but still useful and may still be used for CLM application credit.
Coursework may be completed in any of the competencies or combination of competencies that comprise the category. This bundle contains on-demand education in all five categories. Altogether, this will satisfy the 10 hour requirement for the CLM application.
$279 for members and $479 for nonmembers
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- Information Technology
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Contains 2 Component(s), Includes Credits
Lawyer branding is a complex issue, with debates over whether the firm brand or the individual brand should take precedence, and whether both can successfully coexist. This webinar explores the competing factors influencing branding decisions, including business development, personal growth, loyalty and compensation, offering two contrasting arguments on how to leverage each brand effectively.
Lawyer branding is a hot topic. Should the firm brand be king? Should the individual brand be king? Can the two brands coexist? Marketing and branding for lawyers is a hot topic these days, especially if one considers the impact on business development, personal lawyer development, conflict with billable hours, loyalty and compensation. It all depends on the perspective of the individual lawyer and/or the partners or management group within the firm. There are always competing arguments, and no clear answer to what is right or what is wrong. In this webinar, attendees will hear two conflicting arguments about how the brand can be leveraged, and what competing factors are at play that make the ultimate decision for you, the individual lawyer, so tough.
Objectives:
- Discover how lawyers will be affected by branding, both as they start out in their careers, and as their experience grows.
- Determine what factors should they consider when deciding on their need for business development
- Identify if lawyers should own their own brand or if their brand subservient to their firm’s brand.
- Question if law firms should be intransigent in thinking that their brand should always be king.
$39 for members and $99 for nonmembers
Lawyer branding is a hot topic. Should the firm brand be king? Should the individual brand be king? Can the two brands coexist? Marketing and branding for lawyers is a hot topic these days, especially if one considers the impact on business development, personal lawyer development, conflict with billable hours, loyalty and compensation. It all depends on the perspective of the individual lawyer and/or the partners or management group within the firm. There are always competing arguments, and no clear answer to what is right or what is wrong. In this webinar, attendees will hear two conflicting arguments about how the brand can be leveraged, and what competing factors are at play that make the ultimate decision for you, the individual lawyer, so tough.
Objectives:
- Discover how lawyers will be affected by branding, both as they start out in their careers, and as their experience grows.
- Determine what factors should they consider when deciding on their need for business development
- Identify if lawyers should own their own brand or if their brand subservient to their firm’s brand.
- Question if law firms should be intransigent in thinking that their brand should always be king.
$39 for members and $99 for nonmembers
CLM® Application Credit: 1 hour(s) of Legal Industry/ Business Management (LI)
(Session may not qualify for Application Credit)
CLM® Application Credit for Functional Specialists: 1 hour(s) in the subject area of Legal Industry/ Business Management (LI) towards the additional hours required of some Functional Specialists to fulfill the CLM application.
CLM® Recertification Credit: 1 hour(s) in the subject area of Legal Industry/ Business Management (LI)
(Attendees and members may select only one credit option. Please select the most appropriate credit for your participation.)
Neville Pokroy (Moderator)
Mastermind Solutions
Neville Pokroy spent 16 years helping a midsize law firm in Ontario, redefine themselves, create a new marketing strategy for growth and become a Top 10 Regional Law firm. He also coached their lawyers to become business developers so that they can add value to themselves as lawyers, and to the firm as contributors to their successful growth.
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